RED Trouser DAY

THE OBJECTS OF THE CIO ARE: THE PRESERVATION AND PROTECTION OF GOOD HEALTH AND RELIEF OF SICKNESS IN THE DIAGNOSIS AND TREATMENT OF COLORECTAL CANCER FOR THE PUBLIC BENEFIT BY:(A)INCREASING AWARENESS OF COLORECTAL CANCER AND ITS SYMPTOMS ACROSS THE POPULATION IN THE UK;(B)FUNDING LEADING DIAGNOSTIC AND TREATMENT RESEARCH INTO COLORECTAL CANCER, WHERE THERE IS A SHORTFALL IN OTHER FUNDING SOURCES, OR WHERE PIONEERING RESEARCH CANNOT BE FUNDED BY OTHER SOURCES, AND PUBLISHING THE USEFUL RESULTS OF THAT RESEARCH IN ORDER TO:•INCREASE THE LEVEL OF EARLY DIAGNOSIS AND EARLY TREATMENT;•IMPROVE TREATMENT OUTCOMES•IMPROVE THE EXPERIENCE OF PATIENTS, FAMILIES AND FRIENDS, REDUCING THEIR ANXIETY, HELPING THEM FEEL IN CONTROL WITH INCREASED HOPE, FROM DIAGNOSIS, THROUGH TREATMENT AND POST TREATMENT.