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Governance Register

Company

Salesmade Limited

Salesmade Limited is an active UK company (number 01529550), incorporated 1980, with 3 current directors including Jason James Attridge and Benjamin Bowden. Source: Companies House, updated 4th October 2026.

Official record Companies House · updated 4th October 2026 · Sources

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Who leads it

Previous officers 10

  1. Howard Roland Symonds 1995-2000 Director View profile
  2. Werner Max Baumann 1995-1999 Director View profile
  3. Andrew James Seal 1993-2017 Director View profile
  4. Lorna Matthewman 1993 Director View profile
  5. Brian Dudley 1995 Director View profile
  6. Doris Lugton 1993 Director View profile
  7. Rodney Dougald Lugton 1993 Director View profile
  8. Isabel Seal 2000-2008 Secretary View profile
  9. David Anthony Venus 1999-2000 Secretary View profile
  10. Alan David Matthewman 1995 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
21/11/1980

Ownership

Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Ian Nicholas Defriez
    significant influence · notified 2016-04-06
  • Andrew James Seal ceased 2017-03-13
    75-100% shares, appoints directors · notified 2016-04-06 - confirmed: also a director of this company

Group

  1. Salesmade Limited is controlled by Ian Nicholas Defriez
    Evidence
    active significant influence · notified 2016-04-06 · source: Companies House PSC register

Ultimately controlled by Ian Nicholas Defriez.

3 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Financials

Net assets
£471,762
Total assets
£542,393
Cash
£59,523
Employees
40
Turnover
Not reported (small or micro-entity accounts)

Filed as Full accounts (audit exempt).

Five-year trend

Period endingTurnoverNet assets
2026-04-30Not reported£471,762
2026-04-30Not reported£471,762
2025-04-30Not reported£346,641

Figures from accounts filed at Companies House (iXBRL), period ending 2026-04-30. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

3 directors on the board

9.6y median 9.6y
average tenure
9.6y
longest tenure

Directors past 6 years

First-time vs portfolio directors

Portfolio (3)

0
also govern a charity
0
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Manufacturing 6Professional services 3

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Gaps to watch

  • Several long-serving directors could step down together

Where to look Suggested search: succession planning for long-tenured seats.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
01529550
Status
Active
Type
Private Limited Company
Edition
Register edition compiled 4th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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