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Governance Register

Company · East Sussex

Whyte Bikes Limited

Non-specialised wholesale trade

Official record Companies House · updated 27th September 2026 · Sources

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Who leads it

Previous officers 13

  1. Jonathan Neale 2024-2025 Director View profile
  2. Edward Alexander Culley 2022-2024 Director View profile
  3. Christina Sartori 2022-2023 Director View profile
  4. Robert Gavin Marshall 2021-2022 Director View profile
  5. Neil Andrew Mcgill 2021-2023 Director View profile
  6. Mutsawashe Dambudzo Mutembwa 2021-2023 Director View profile
  7. Guy Ross Farrant 2011-2021 Director View profile
  8. Jonathan Holdcroft 2010-2024 Director View profile
  9. Andrew Francis Jeffries 2006-2024 Director View profile
  10. Ross John Patterson 2003-2024 Director View profile
  11. Peter William Holton 2001 Director View profile
  12. Derek Keith Farrant 2021 Director View profile
  13. Graham Michael Crawford 2021 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

What it does
Non-specialised wholesale trade
Incorporated
12/05/1987
Registered office
East Sussex
Previous names
A.T.B. Sales Limited (until 04/12/2019)

Ownership

Owned by (3) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

Group

  1. Whyte Bikes Limited is controlled by Guy Ross Farrant
    Evidence
    ceased 75-100% shares, 75-100% voting · notified 2016-06-29, ceased 2021-02-25 · source: Companies House PSC register

Ultimately controlled by Guy Ross Farrant.

2 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Financials

Net assets
-£4,861,606
Total assets
-£3,004,216
Cash
£664,663
Employees
32
Turnover
£13,292,080
Profit/loss
-£2,860,372

Five-year trend

Period endingTurnoverNet assets
2025-10-31£13,292,080-£4,861,606
2025-10-31£13,292,080-£4,861,606
2024-10-31£11,096,508-£2,001,234

Figures from accounts filed at Companies House (iXBRL), period ending 2025-10-31. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

2 directors on the board

2.4y median 2.4y
average tenure
2.4y
longest tenure
0
directors past 6 years

First-time vs portfolio directors

Portfolio (2)

0
also govern a charity

Left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Finance 6Arts and leisure 2

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
02131034
Status
Active
Type
Private Limited Company
Accounts next due
31/07/2027
Edition
Register edition compiled 27th September 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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