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Company

Aviva Brands Limited

Aviva Brands Limited is an active UK company (number 02346461), incorporated 1989, with 3 current directors including Leqing Wang and Alice Parker Morgan. Source: Companies House, updated 11th October 2026.

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Official record Companies House · updated 11th October 2026 · Sources · Free, no card or password

Network

The large node is Aviva Brands Limited. Red nodes are organisations, white nodes are people. Dashed links are historical or inferred. Click any node to explore.

Who leads it

Previous officers 23

  1. Lee Patrick Callaghan 2025-2026 Director View profile
  2. Rhona Helen Sim 2021-2026 Director View profile
  3. Helen Potter 2020-2025 Director View profile
  4. Alexander James William Haynes 2019-2021 Director View profile
  5. Charlotte Birks 2018-2018 Director View profile
  6. Adaeze Okike 2018-2019 Director View profile
  7. Rowan Tracy Hostler 2015-2018 Director View profile
  8. Kathryn Anna Baily 2014-2015 Director View profile
  9. David Rowley Rose 2014-2020 Director View profile
  10. Edward Graham Jones 2003-2010 Director View profile
  11. Richard Andrew Whitaker 2003-2007 Director View profile
  12. Kirstine Ann Cooper 2003-2014 Director View profile
  13. Aviva Director Services Limited 1998-2014 Corporate-director View profile
  14. Keith Nigel Grant 1995-1998 Director View profile
  15. Keith Polsom Jenkins 1995-1998 Director View profile
  16. Keith Charles Rutherford 1993-1994 Director View profile
  17. Robert Stephen Leaf 1992-1994 Director View profile
  18. Jacqueline Rose 1995 Director View profile
  19. Anthony Sherwin Page 1992 Director View profile
  20. Pamela Joan Chelmiah 1991 Director View profile
  21. Robert Martin Rose 1995 Director View profile
  22. Richard Stanley Clough 1992-1994 Secretary View profile
  23. John D'Ardenne 1992 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
13/02/1989

Ownership

Owned by (1) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Undershaft Limited
    75-100% shares, 75-100% voting, appoints directors · notified 2016-04-06

Group

  1. Aviva Brands Limited is controlled by Undershaft Limited
    Evidence
    active 75-100% shares, 75-100% voting, appoints directors · notified 2016-04-06 · source: Companies House PSC register
  2. Undershaft Limited is controlled by Aviva Group Holdings Limited
    Evidence
    active 75-100% shares, 75-100% voting, appoints directors · notified 2016-04-06 · source: Companies House PSC register
  3. Aviva Group Holdings Limited is controlled by Aviva PLC
    Evidence
    active 75-100% shares, 75-100% voting, appoints directors · notified 2016-04-06 · source: Companies House PSC register

Ultimately controlled by Aviva PLC.

465 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

3 directors on the board

0.7y median 1.1y
average tenure
1.1y
longest tenure
0
directors past 6 years

First-time vs portfolio directors

Portfolio (3)

0
also govern a charity

Left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Dormant 29Professional services 28Finance 15

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
02346461
Status
Active
Type
Private Limited Company
Edition
Register edition compiled 11th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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