Company
TOY Retailers Association
TOY Retailers Association is an active UK company (number 02661335), incorporated 1991, with 6 current directors including Warren Dupreez and Grahame Richard Hook. Source: Companies House, updated 4th October 2026.
Official record Companies House · updated 4th October 2026 · Sources
Network
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Who leads it
Previous officers 22
- Marc Spence 2014-2015 View profile
- Lin Sherlock 2013-2016 View profile
- Gary Murray Diamond 2008-2010 View profile
- Mark Robert Dixon 2008-2011 View profile
- Alan Leslie Dadswell 2008-2014 View profile
- Deborah Ann Hartfield 2007-2008 View profile
- Hazel May Reynolds 2006-2009 View profile
- Leann Alyson Atkinson 2006-2009 View profile
- Alan John Simpson 2004-2024 View profile
- Grant Mckenzie 2004-2011 View profile
- Gary Anthony Sadler 2004-2007 View profile
- Benjamin Richard Green 2004-2005 View profile
- Val Stedham 2002-2009 View profile
- Stephen Paul Graham Kerrison 2002-2007 View profile
- Gary Peter Grant 2000-2011 View profile
- Peter Lawrence Trevor Blundell 1997-2002 View profile
- David Richard Fogel 1992-2001 View profile
- Philip James Goodall 1991-1993 View profile
- George Barry Walker 1991-2004 View profile
- Stephen Charles Town 2004-2023 View profile
- Moira Downie 2000-2002 View profile
- Gerald Masters 1991-2000 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 08/11/1991
Ownership
Owned by (8) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Geoffrey Roy Sheffield
significant influence · notified 2024-06-03 - Paul Anthony Reader
significant influence · notified 2024-06-26 - confirmed: also a director of this company - Rosemary Marshall
significant influence · notified 2024-11-28 - confirmed: also a director of this company - Grahame Richard Hook
significant influence · notified 2025-06-26 - Kris Jonathan Simpson
significant influence · notified 2025-12-04 - Stephen Charles Town ceased 2023-07-14
25-50% voting · notified 2016-11-21 - Alan John Simpson ceased 2024-06-26
25-50% voting · notified 2016-11-21 - confirmed: also a director of this company - Kris Jonathan Simpson ceased 2025-12-04
significant influence · notified 2024-06-03
Group
- TOY Retailers Association
is controlled by Geoffrey Roy Sheffield
Evidence
active significant influence · notified 2024-06-03 · source: Companies House PSC register
Ultimately controlled by Geoffrey Roy Sheffield.
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Financials
- Total assets
- £273,361
- Cash
- £309,531
- Employees
- 0
- Turnover
- Not reported (small or micro-entity accounts)
- Profit/loss
- £13,229
Filed as Abridged accounts (unaudited).
Five-year trend
| Period ending | Turnover | Net assets |
|---|---|---|
| 2025-12-31 | Not reported | Not reported |
| 2025-12-31 | Not reported | Not reported |
Figures from accounts filed at Companies House (iXBRL), period ending 2025-12-31. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
6 directors on the board
- Warren Dupreez Director · appointed 2026
- Geoffrey Roy Sheffield Director · appointed 2023
- Paul Anthony Reader Director · appointed 2023
- Kris Jonathan Simpson Director · appointed 2023
- Grahame Richard Hook Director · appointed 2025
- Rosemary Marshall Director · appointed 2024
First-time vs portfolio directors
First-time (3)
- Warren Dupreez Director · appointed 2026
- Grahame Richard Hook Director · appointed 2025
- Rosemary Marshall Director · appointed 2024
Portfolio (3)
- Geoffrey Roy Sheffield Director · appointed 2023
- Paul Anthony Reader Director · appointed 2023
- Kris Jonathan Simpson Director · appointed 2023
Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.
The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.
Gaps to watch
- No director brings board experience from anywhere else
- Narrow spread of sectors across the board
Where to look Suggested search: a director with board experience elsewhere; directors from a wider range of sectors.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 02661335
- Status
- Active
- Type
- PRI/LBG/NSC (Private, Limited by guarantee, no share capital, use of 'Limited' exemption)
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
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