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Company

Yougov PLC

Market research and public opinion polling

Official record Companies House · updated 27th September 2026 · Sources

Network

The large node is Yougov PLC. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 29

  1. Deborah Lee Davis 2024-2026 Director View profile
  2. Steve Thomas Hatch 2023-2025 Director View profile
  3. Shalini Govil Pai 2023-2026 Director View profile
  4. Nicholas Edward Tucker Prettejohn 2022-2025 Director View profile
  5. Sundip Singh Chahal 2017-2024 Director View profile
  6. Alexander George Mcintosh 2017-2026 Director View profile
  7. Rosemary Blaire Leith 2015-2024 Director View profile
  8. Richard Douglas Rivers 2011-2017 Director View profile
  9. Benjamin William Elliot 2010-2019 Director View profile
  10. Jonathan Nicholas Jones 2009-2019 Director View profile
  11. Roger George Parry 2007-2023 Director View profile
  12. Sir Peter Lytton Bazalgette 2005-2015 Director View profile
  13. Anthony Martin Foye 2005-2009 Director View profile
  14. Jonson Helps 2005-2005 Director View profile
  15. Panos Manolopoulos 2004-2008 Director View profile
  16. Dr Peter Jon Kellner 2002-2008 Director View profile
  17. Paul Antony Baverstock 2000-2000 Director View profile
  18. Peter Kellner 2000-2000 Director View profile
  19. Lord Navnit Dholakia 2000-2000 Director View profile
  20. Sir Edward Julian Udny Lister 2000-2000 Director View profile
  21. Baroness Catherine Margaret Ashton 2000-2000 Director View profile
  22. Ian Hargreaves 2000-2000 Director View profile
  23. Nadhim Zahawi 2000-2010 Director View profile
  24. Neil Dennis Bruce Copp 1998-2001 Director View profile
  25. Tilly Claire Heald 2015-2026 Secretary View profile
  26. Alan Philip Stephen Newman 2008-2017 Secretary View profile
  27. Katherine Lee 2005-2008 Secretary View profile
  28. Dr Vassilios Laspias 2001-2002 Secretary View profile
  29. Roger May Peters 1998-2000 Secretary View profile

Directors and secretaries as filed at Companies House.

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Public contracts won

10 contracts · £1,600,913 total

From Contracts Finder and Find a Tender, the UK Government's public procurement notices, under the Open Government Licence v3.0. Matched to this organisation by company number, charity number or exact name and postcode; every figure links to its source notice.

  • Access to Financial Products Buyer: FCA £188,670 2025-12-23 CPV 79310000 Source: Contracts Finder

    Provision of two online surveys of consumers.

  • Product Safety Consumer Survey (PSCS) Buyer: Department for Business and Trade £960,000 2025-10-23 CPV 73110000 Source: Contracts Finder

    A research project to enhance understanding of consumer attitudes and behaviours related to product safety. This research will support The Office for Product Safety and Standards (OPSS) in developing evidence-based policy and regulatory int…

  • SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research Buyer: Sport England £179,000 2025-09-09 CPV 73110000 Source: Contracts Finder

    Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To…

  • T1154 Coastal Resilience Survey Buyer: UNIVERSITY OF ESSEX £88,493 2025-08-13 CPV 79311000 Source: Contracts Finder

    The University of Essex is seeking a supplier to undertake survey services. Please refer to the Bidders Guidance for further information.

  • PS25064 - Groceries Code Adjudicator Annual Survey Buyer: UK SBS £79,650 2025-07-16 CPV 73000000 Source: Contracts Finder

    ***Please note this is an award notice, not a call for competition*** Groceries Code Adjudicator (GCA) had a requirement for a supplier to manage their annual survey. This has been sourced via the CCS RM6126 Research and Insights framework…

  • Pensions & Annuities Tracker Survey Buyer: Crown Commercial Service £12,000 2015-03-30 CPV 73000000 Source: Contracts Finder

    The effect of the Governments pensions and annuities proposals, and the lack of data anticipating how consumers will respond, has created an environment in which financial services lack the requisite data to make accurate predictions. An …

  • Provision of GCA Annual Sector Survey Buyer: Crown Commercial Service £93,100 2015-02-20 CPV 79300000 Source: Contracts Finder

    The Groceries Code Adjudicator (GCA) requires an annual sector survey to be conducted of suppliers to Designated Retailers (under the Groceries (Supply Chain Practices) Market Investigation Order 2009). This follows on from the survey under…

  • Consumer Duty - Polling and Research Data Buyer: Financial Conduct Authority Value not published Date not published Source: Find a Tender

    Direct award of a below threshold contract for polling and research data in relation to the Consumer Duty.

  • DHSC - OHID - Profiles Planning Tool Buyer: Department of Health & Social Care Value not published Date not published Source: Find a Tender

    Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

  • DHSC - OHID - Profiles Planning Tool Buyer: Department of Health & Social Care Value not published Date not published Source: Find a Tender

    Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

About

What it does
Market research and public opinion polling
Incorporated
30/07/1998

Group

No further corporate or individual controller is recorded above Yougov PLC on the PSC register - it appears to be the top of its group.

8 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Grants received

1 grant · £67,095 total

360Giving data, published by funders. Coverage only includes funders who publish their grants to 360Giving, so these figures are a floor, not a complete picture.

Top funders

  • Department for Science, Innovation and Technology · £67,095

Most recent

  • Department for Science, Innovation and Technology £67,0952023-01-25
Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

5 directors on the board

4.3y median 3.4y
average tenure
8.6y
longest tenure

Directors past 6 years

First-time vs portfolio directors

First-time (2)

Portfolio (3)

0
also govern a charity

Left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Retail and trade 3Finance 1Professional services 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Gaps to watch

  • Narrow spread of sectors across the board

Where to look Suggested search: directors from a wider range of sectors.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
03607311
Status
Active
Type
Public Limited Company
Accounts next due
31/01/2027
Edition
Register edition compiled 27th September 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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