Wavemaker Limited

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Who leads it

Previous officers 24

Directors and secretaries as filed at Companies House.

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From Contracts Finder and Find a Tender, the UK Government's public procurement notices, under the Open Government Licence v3.0. Matched to this organisation by company number, charity number or exact name and postcode; every figure links to its source notice.

• Coast Clever Campaign 2026 Buyer: MCA - Maritime and Coastguard Agency £100,000 2026-07-23 CPV 32000000 Source: Contracts Finder

  Media activation and influencer partnership work for 2026's summer coastal safety campaign, Coast Clever.
• W175751 Media Buying Buyer: NHS Business Services Authority £320,400 2026-07-08 Source: Find a Tender

  This contract is for the provision of media buying services.
• Media Planning and Buying Services for Pan MOD Buyer: Ministry of Defence £12,000,000 2026-06-29 CPV 79341400 Source: Contracts Finder

  This is a pan-MOD contract for Media Buying Services
• DHSC: Media Buying and Planning (FY26-27) Buyer: Department of Health & Social Care £244,700,000 2026-06-18 Source: Find a Tender

  Requirement for a new call off contract using CCS Framework RM6364 Lot 1 supplier (WPP) for media planning and buying. The contract will run for a term of 4 years until 14 June 2030, which coincides with the CCS framework end date.
• The Provision of Media and Marketing for HSE Buyer: Health and Safety Executive £2,000,000 2026-06-02 Source: Find a Tender

  HSE are looking to contract with a supplier who provides media strategy, planning and buying, including provision of a marketing operating system planning. HSE have utilised the Government Commercial Agency's Media and Creative Services fra…
• Media Buying Services Buyer: Ministry of Housing, Communities and Local Government £26,000,000 2026-05-26 CPV 79342000 Source: Contracts Finder

  Provision of media strategy, planning & buying services for the Department on a call-off basis. Additional information: Call-off from the Government Commercial Agency framework RM6364 - Media and Creative Services (Lot 1). There is a…
• DSIT - COMMS - Media Buying and Planning Buyer: Department for Science, Innovation & Technology £10,000,000 2026-05-12 Source: Find a Tender

  Media Buying and Planning contract for DSIT. RM6364 Media and Creative Services, lot 1.
• Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment Buyer: Ministry of Defence £38,000,000 2026-05-06 CPV 79341400 Source: Contracts Finder

  The procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.
• Contract Award Notice Buyer: Ministry of Defence £1,000,000 2025-09-19 CPV 79342100 Source: Contracts Finder

  Contract Award Notice
• Media Planning Agency ITT 2025 - con_28194 Buyer: Department for Education £1,000,000 2025-08-04 CPV 79340000 Source: Contracts Finder

  **This is not a Call for Competition**. This is the Contract Award notice for Media Planning Agency ITT 2025 - con_28194. The competition was carried out using the CCS Communications Marketplace DPS (RM6124).
• Provision of Media and Creative Services for ONS Buyer: Office for National Statistics Value not published Date not published Source: Find a Tender

  Government Media call-off for advertising across a range of media channels including: TV, Print, Digital display, Search Engine and Social Media. Commercial approach is to source this requirement through CCS framework - Media and Creative S…
• Media Buying & Planning Services Buyer: Department for Work & Pensions Value not published Date not published Source: Find a Tender

  The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels …
• Transitional Arrangement - Media Buying Buyer: Department for Work & Pensions Value not published Date not published Source: Find a Tender

  The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. Please note this has been published retrospectively due to technical issues with the e sourcing provider.
• Safer Road Users Media Buyer: Kent County Council Value not published Date not published Source: Find a Tender

  Media Buying for Safer Road Users Campaigns
• PA23 UK6 - Contract award notice - Media buying Buyer: Foreign, Commonwealth and Development Office Value not published Date not published Source: Find a Tender

  The FCDO requires the provision of specialist media buying services to support the planning, procurement and placement of paid media in a compliant and value for money manner. Under the RM6364 Media and Creative Services framework (Lot 1), …
• Media Buying Buyer: Food Standards Agency Value not published Date not published Source: Find a Tender

  Calling off from RM6364 Media and Creative Services Lot 1 . The lot is a single supplier lot and will be for a 2 year period with the option to extend for a further 1 year. The total value includes the 12 month optional extension period.
• Home Office Media Services 2026 Buyer: Home Office Value not published Date not published Source: Find a Tender

  Media Planning and Buying Services for Advertising and Marketing Purposes
• Media Planning and Buying Service Buyer: Department for Culture, Media and Sport Value not published Date not published Source: Find a Tender

  Delivery of Media Planning and Buying solutions
• Media Strategy, Planning and Buying Buyer: Department for Business & Trade Value not published Date not published Source: Find a Tender

  Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)
• Media Buying Services Buyer: HM Revenue & Customs Value not published Date not published Source: Find a Tender

  HMRC delivers a range of communications and advertising activity in support of departmental objectives and wider Government priorities. To support the effective delivery of these campaigns, HMRC requires access to specialist media buying se…
• Media Buying Services Buyer: UK Export Finance Value not published Date not published Source: Find a Tender

  THIS IS NOT A NEW NOTICE. UK7 Media Buying Services ocds-h6vhtk-06ad3c was published 01/07/2026 but the contract was not attached. This notice is solely to attach the contract.
• Media Buying Services for National Highways Buyer: National Highways Limited Value not published Date not published Source: Find a Tender

  The Marketing and Events Team manages “paid-for” marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government’s “Kickstarting Economic Growth” mission. The Strategic Communications t…
• Media Buying Buyer: NHS Blood and Transplant Value not published Date not published Source: Find a Tender

  Provision of Media Buying Services
• Media Buying Contract Buyer: Mayor's Office for Policing and Crime Value not published Date not published Source: Find a Tender

  The contract is used to buy advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and enc…
• Media Buying 2026 Design102 Lot 1 Buyer: Ministry of Justice Value not published Date not published Source: Find a Tender

  Media Buying services for Design102 to be awarded without competion under the single supplier Lot 1 of GCA RM6364
• con_10007 DESNZ - COMMS - Media Strategy, Planning and Buying Buyer: Department for Energy Security & Net Zero Value not published Date not published Source: Find a Tender

  Media Buying and Planning contract for DESNZ. RM6364 Media and Creative Services, lot 1.
• Media Buying 2026 MoJ Buyer: Ministry of Justice Value not published Date not published Source: Find a Tender

  Media Buying 2026 being placed under lot 1 of the GCA RM6364 Media and Creative Services framework. The contract value covers a range of programmes and workstreams.
• Provision of Media Buying Buyer: Driver and Vehicle Licensing Agency Value not published Date not published Source: Find a Tender

  To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https:/…
• Media Planning and Buying Services Buyer: Financial Conduct Authority Value not published Date not published Source: Find a Tender

  Media strategy, planning and buying services call-off contract for the FCA. Award to Wavemaker Ltd via Lot 1 of the Media and Creative Services Framework Agreement (RM6364). The Procurement Act 2023 permits an award without competition (dir…

About

Incorporated

26/09/2000

Ownership

Group

1. Wavemaker Limited is controlled by WPP Toronto LTD
   Evidence

   active 75-100% shares, 75-100% voting, appoints directors · notified 2021-08-31 · source: Companies House PSC register
2. WPP Toronto LTD is controlled by WPP Rocky LTD
   Evidence

   active 75-100% shares, 25-50% voting · notified 2016-04-06 · source: Companies House PSC register
3. WPP Rocky LTD is controlled by WPP Samson Limited
   Evidence

   active 75-100% shares, 75-100% voting · notified 2025-12-08 · source: Companies House PSC register
4. WPP Samson Limited is controlled by WPP Group (UK) LTD
   Evidence

   active 25-50% voting · notified 2017-08-30 · source: Companies House PSC register
5. WPP Group (UK) LTD is controlled by WPP 2005 Limited
   Evidence

   active 75-100% shares, 75-100% voting, appoints directors · notified 2023-12-12 · source: Companies House PSC register
6. WPP 2005 Limited is controlled by WPP MR Overseas Media Holdings Limited
   Evidence

   active 75-100% shares, 75-100% voting, appoints directors · notified 2023-12-11 · source: Companies House PSC register
7. WPP MR Overseas Media Holdings Limited is controlled by WPP Jubilee Limited
   Evidence

   active 75-100% shares, 75-100% voting, appoints directors · notified 2019-11-18 · source: Companies House PSC register

Ultimately controlled by WPP Jubilee Limited.

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Financials

Net assets

£229,640,000

Total assets

£252,054,000

Employees

285

Turnover

£169,482,000

Profit/loss

£42,921,000

Filed as Full accounts.

Five-year trend

Figures from accounts filed at Companies House (iXBRL), period ending 2025-12-31. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.

Sources

Official record from Companies House. Governance Register calculates the connections.