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Company · London

System1 Group PLC

Market research and public opinion polling

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Official record Companies House · updated 27th September 2026 · Sources

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The large node is System1 Group PLC. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 13

  1. Stefan Barden 2020-2022 Director View profile
  2. Jane Caroline Wakely 2018-2022 Director View profile
  3. Alexander James Hunt 2017-2018 Director View profile
  4. Graham Leonard Blashill 2012-2022 Director View profile
  5. Robert Allan Richardson Brand 2012-2021 Director View profile
  6. Alexander William Batchelor 2010-2017 Director View profile
  7. Eric Kenelm Ford 2007-2018 Director View profile
  8. Mark Philip Muth 2006-2012 Director View profile
  9. Simon Cedric Valentine Godfrey 2006-2012 Director View profile
  10. Huntsmoor Nominees Limited 2006-2006 Corporate-director View profile
  11. Huntsmoor Limited 2006-2006 Corporate-director View profile
  12. John Victor Kearon 2006-2026 Secretary View profile
  13. James Brodie Geddes 2006-2020 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

What it does
Market research and public opinion polling
Incorporated
19/09/2006
Registered office
London
Previous names
Brainjuicer Group PLC (until 23/03/2017)

Ownership

Owned by (1) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

Group

  1. System1 Group PLC is controlled by John Victor Kearon
    Evidence
    ceased 25-50% shares · notified 2016-04-06, ceased 2018-11-19 · source: Companies House PSC register

Ultimately controlled by John Victor Kearon.

5 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Grants received

2 grants · £262,639 total

360Giving data, published by funders. Coverage only includes funders who publish their grants to 360Giving, so these figures are a floor, not a complete picture.

Top funders

  • Department for Business, Energy and Industrial Strategy · £262,639 (2 grants)

Most recent

  • Department for Business, Energy and Industrial Strategy £57,9132022-04-01
  • Department for Business, Energy and Industrial Strategy £204,7262020-11-01
Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

6 directors on the board

4.2y median 4y
average tenure
8.1y
longest tenure

Directors past 6 years

First-time vs portfolio directors

Portfolio (6)

1
also govern a charity
1
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Professional services 9Tech and media 3Business services 1Finance 1Other services 1Property 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
05940040
Status
Active
Type
Public Limited Company
Accounts next due
30/09/2026
Edition
Register edition compiled 27th September 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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