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Company · London

Secret Sales Group Limited

Retail sale via mail order houses or via Internet

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Official record Companies House · updated 27th September 2026 · Sources

Network

The large node is Secret Sales Group Limited. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 6

  1. Sebastian Christopher Gray 2021-2026 Director View profile
  2. Rosa Kathleen Howard 2018-2021 Director View profile
  3. Kristina Marie Fairhurst 2018-2020 Director View profile
  4. Hannah Thorpe 2017-2018 Director View profile
  5. Kevin James Gibbons 2007-2012 Director View profile
  6. Stuart Tofts 2007-2018 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

What it does
Retail sale via mail order houses or via Internet
Incorporated
31/05/2007
Registered office
London
Previous names
LRG Online Limited (until 31/07/2026)
White Digital Limited (until 28/02/2020)
Seoptimise Limited (until 02/09/2014)

Ownership

Owned by (4) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Christopher Griffin ceased 2021-06-11
    25-50% shares, 25-50% voting · notified 2020-10-22 - confirmed: also a director of this company
  • Lifestyle Retail Group Limited
    25-50% shares, 25-50% voting · notified 2020-10-22
  • Found Group Limited ceased 2020-02-28
    75-100% shares, 75-100% voting · notified 2018-08-16
  • Lifestyle Retail Group Limited ceased 2020-10-22
    75-100% shares, 75-100% voting, appoints directors · notified 2020-02-28
  • Possible match - name could not be confirmed to one individualiPossible matchThis PSC filing could not be confirmed to one individual. Not shown as confirmed ownership.

Group

  1. Secret Sales Group Limited is controlled by Christopher Griffin
    Evidence
    ceased 25-50% shares, 25-50% voting · notified 2020-10-22, ceased 2021-06-11 · source: Companies House PSC register

Ultimately controlled by Christopher Griffin.

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

7 directors on the board

3.5y median 3.8y
average tenure
6.4y
longest tenure

Directors past 6 years

First-time vs portfolio directors

First-time (2)

Portfolio (5)

0
also govern a charity

Left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Finance 9Professional services 5Retail and trade 2Tech and media 2Business services 1Construction 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
06264879
Status
Active
Type
Private Limited Company
Accounts next due
31/12/2026
Edition
Register edition compiled 27th September 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

Contains public sector information licensed under the Open Government Licence v3.0. Report an issue · How we handle data