Company
Optimisation Developments Limited
Official record Companies House · updated 27th September 2026 · Sources
Network
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Who leads it
Previous officers 12
- Gordon Peter Mowat 2014-2015 View profile
- Trevor John Strain 2013-2019 View profile
- Timothy David Dalton Philips 2010-2015 View profile
- Terrance Hartwell 2009-2014 View profile
- Gregory Joseph Mcmahon 2009-2013 View profile
- Marc Bolland 2008-2010 View profile
- Mark Gunter 2008-2011 View profile
- Richard John Pennycook 2008-2013 View profile
- Roger Anthony Owen 2008-2009 View profile
- Gweco Directors Limited 2008-2008 View profile
- Mark Rowan Amsden 2013-2017 View profile
- Gweco Secretaries Limited 2008-2008 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 22/07/2008
Ownership
Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- WM Morrison Supermarkets Limited
significant influence · notified 2016-04-06 - WM Morrison Supermarkets Holdings Limited
75-100% shares, 75-100% voting · notified 2018-01-31
Group
- Optimisation Developments Limited
is controlled by WM Morrison Supermarkets Limited
Evidence
active significant influence · notified 2016-04-06 · source: Companies House PSC register - WM Morrison Supermarkets Limited
is controlled by Market Bidco Limited
Evidence
active 75-100% voting, appoints directors · notified 2021-10-27 · source: Companies House PSC register - Market Bidco Limited
is controlled by Market Holdco 3 Limited
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2021-07-29 · source: Companies House PSC register - Market Holdco 3 Limited
is controlled by Market Holdco 2 Limited
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2021-07-29 · source: Companies House PSC register - Market Holdco 2 Limited
is controlled by Market Holdco 1 Limited
Evidence
active 75-100% shares, 75-100% voting · notified 2021-07-29 · source: Companies House PSC register - Market Holdco 1 Limited
is controlled by Market Topco Limited
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2021-07-29 · source: Companies House PSC register
Ultimately controlled by Market Topco Limited.
96 other companies in this group
- Evermere Limited
- Stores Group Limited
- Market Holdco Grpc Member 2 Limited
- Alliance Property Holdings Limited
- WM Morrison Supermarket Stores LTD
- Market Bidco Limited
- Safeway Properties Limited
- Firsdell LTD
- Market Holdco 1 Limited
- Erith Pier Company Limited
- The Home & Colonial Stores Limited
- DE Mandeville Gate Management Limited
- Argyle Securities Limited
- Market Holdco 3 Limited
- Dordon SPV Limited
- Optimisation Investments Limited
- Safeway Food Stores Limited
- WM Morrison Property Partnership LP
- Fisherdale Properties Limited
- Trilogy (Leamington SPA) Limited
- Safeway Pension Trustees Limited
- WM Morrison LP 1 Limited
- Safeway Stores Limited
- Market Parent Finco PLC
- WM Morrison Bananas Limited
- Safeway Pensions Trustees Company Limited
- WM Morrison LP 2 Limited
- Market Holdco Grpc Member 4 Limited
- Farmers BOY (Deeside) Limited
- MDW (Eastbourne) Limited
- Market Holdco Grpc 1 LLP
- WM Morrison GP 2 Limited
- WM Morrison Supermarkets Limited
- Glowrace Limited
- WM Morrison Nominee 1 Limited
- Perimeter Holdings Limited
- Safeway Limited
- Argyll Stores (Holdings) Limited
- Safeway Trustee (Furb) Limited
- WM Morrison Pension Trustee Limited
- Myton Food Group Limited
- WM Morrison Nominee 3 Limited
- WM Morrison LP 3 Limited
- Bishop Propco Limited
- Simply Fresh Foods Holdings Limited
- Newincco 1072 Limited
- Market Holdco 2 Limited
- Market Holdco Grpc 2 LLP
- Bishop Senior Holdco Limited
- Market Holdco Grpc Member 3 Limited
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
2 directors on the board
- Joanna Louise Goff Director · appointed 2022
- Jonathan James Burke Director · appointed 2017
Directors past 6 years
- Jonathan James Burke Director · appointed 2017
First-time vs portfolio directors
Portfolio (2)
- Joanna Louise Goff Director · appointed 2022
- Jonathan James Burke Director · appointed 2017
Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.
The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 06653349
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 27th September 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
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