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Governance Register

Company Liquidation

Orchard Fruits Direct Limited

Official record Companies House · updated 4th October 2026 · Sources

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Who leads it

Previous officers 10

  1. Brian Moran 2024-2025 Director View profile
  2. Steven Fagg 2016-2024 Director View profile
  3. Adam Charles Beba 2010-2016 Director View profile
  4. Peter Fry 2009-2011 Director View profile
  5. Joseph Timothy White 2009-2010 Director View profile
  6. Julian Victor White 2009-2016 Director View profile
  7. Dean Tunbridge 2009-2011 Director View profile
  8. Andrew Michael Sadler 2009-2023 Director View profile
  9. William Keeling 2009-2011 Director View profile
  10. Brian Moran 2022-2025 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
23/07/2009

Ownership

Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Avalon Fresh Limited
    25-50% shares, 25-50% shares (firm), 25-50% voting, 25-50% voting (firm), appoints directors, appoints directors (firm), significant influence (firm) · notified 2016-04-06
  • Keelings International Limited
    25-50% shares, 25-50% shares (firm), 25-50% voting, 25-50% voting (firm), appoints directors, appoints directors (firm), significant influence (firm) · notified 2016-04-06

Group

  1. Orchard Fruits Direct Limited is controlled by Avalon Fresh Limited
    Evidence
    active 25-50% shares, 25-50% shares (firm), 25-50% voting, 25-50% voting (firm), appoints directors, appoints directors (firm), significant influence (firm) · notified 2016-04-06 · source: Companies House PSC register
  2. Avalon Fresh Limited is controlled by 07080654
    Evidence
    active 25-50% shares, 25-50% voting · notified 2016-04-06 · source: Companies House PSC register
  3. 07080654 is controlled by Ashley Philip Bernhard
    Evidence
    ceased 25-50% shares, 25-50% voting · notified 2016-04-06, ceased 2021-07-06 · source: Companies House PSC register

Ultimately controlled by Ashley Philip Bernhard.

7 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

4 directors on the board

12.3y median 15.8y
average tenure
16.8y
longest tenure

Directors past 6 years

First-time vs portfolio directors

First-time (3)

Portfolio (1)

0
also govern a charity
1
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Retail and trade 2

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Gaps to watch

  • Several long-serving directors could step down together
  • Narrow spread of sectors across the board

Where to look Suggested search: succession planning for long-tenured seats; directors from a wider range of sectors.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
06970453
Status
Liquidation
Type
Private Limited Company
Edition
Register edition compiled 4th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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