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Company · London

Brand Potential Limited

Other professional, scientific and technical activities n.e.c.

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Official record Companies House · updated 27th September 2026 · Sources

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The large node is Brand Potential Limited. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 4

  1. Marcel Van Der Avort 2021-2022 Director View profile
  2. Dominic England 2011-2012 Director View profile
  3. Mary Say 2010-2025 Director View profile
  4. Thomas Anthony Lovett 2009-2025 Director View profile

Directors and secretaries as filed at Companies House.

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Public contracts won

1 contract

From Contracts Finder and Find a Tender, the UK Government's public procurement notices, under the Open Government Licence v3.0. Matched to this organisation by company number, charity number or exact name and postcode; every figure links to its source notice.

  • Design and Production Agency open framework Buyer: Royal Navy Museums Value not published Date not published Source: Find a Tender

    What is the purpose of the procurement? • The purpose of this procurement is to appoint a roster of agencies to the framework agreement that provide a range of different design and production skills aligned to the broadest possible needs o…

    Framework

About

What it does
Other professional, scientific and technical activities n.e.c.
Incorporated
03/09/2009
Registered office
London

Ownership

Owned by (3) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Mary Say ceased 2021-11-12
    25-50% shares · notified 2016-04-07
  • Christopher Molloy ceased 2021-11-12
    25-50% shares · notified 2016-04-07 - confirmed: also a director of this company
  • Candid Platform LTD
    75-100% shares, 75-100% voting, appoints directors · notified 2021-11-12

Group

  1. Brand Potential Limited is controlled by Mary Say
    Evidence
    ceased 25-50% shares · notified 2016-04-07, ceased 2021-11-12 · source: Companies House PSC register

Ultimately controlled by Mary Say.

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

5 directors on the board

6.9y median 4.7y
average tenure
16.4y
longest tenure

Directors past 6 years

First-time vs portfolio directors

First-time (1)

Portfolio (4)

0
also govern a charity
0
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Professional services 21Tech and media 6Business services 3Finance 2

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
07007867
Status
Active
Type
Private Limited Company
Accounts next due
30/09/2026
Edition
Register edition compiled 27th September 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

Contains public sector information licensed under the Open Government Licence v3.0. Report an issue · How we handle data