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Who leads it
Previous officers 2
- Shineid Joanna Maffei 2011-2011 View profile
- Mark Longden 2011-2011 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 19/07/2011
Ownership
Owned by (3) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Shineid Maffei-Reed
25-50% shares, 25-50% voting, appoints directors · notified 2016-06-30 - Nicola Francesca Maffei
appoints directors, significant influence · notified 2016-06-30 - Mary Audrey Longden
appoints directors · notified 2016-06-30
Group
- Cuddles LTD.
is controlled by Shineid Maffei-Reed
Evidence
active 25-50% shares, 25-50% voting, appoints directors · notified 2016-06-30 · source: Companies House PSC register
Ultimately controlled by Shineid Maffei-Reed.
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Financials
- Net assets
- £10,301
- Cash
- £27,871
- Employees
- 4
- Turnover
- Not reported (small or micro-entity accounts)
Filed as Full accounts (audit exempt).
Figures from accounts filed at Companies House (iXBRL), period ending 2025-08-31. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
3 directors on the board
- Mary Audrey Longden Director · appointed 2011
- Nicola Francesca Maffei Director · appointed 2011
- Shineid Maffei-Reed Director · appointed 2018
Directors past 6 years
- Mary Audrey Longden Director · appointed 2011
- Nicola Francesca Maffei Director · appointed 2011
- Shineid Maffei-Reed Director · appointed 2018
First-time vs portfolio directors
First-time (3)
- Mary Audrey Longden Director · appointed 2011
- Nicola Francesca Maffei Director · appointed 2011
- Shineid Maffei-Reed Director · appointed 2018
Also govern a charity
Gaps to watch
- Several long-serving directors could step down together
Where to look Suggested search: succession planning for long-tenured seats.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 07711143
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
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