Company
Snowplow Analytics Limited
Official record Companies House · updated 4th October 2026 · Sources
Network
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Who leads it
Previous officers 4
- Tony Florence 2022-2024 View profile
- Chris Lynch 2022-2025 View profile
- Adam Greco 2017-2020 View profile
- Damon Andrew Reeve 2017-2020 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 18/11/2011
Ownership
Owned by (3) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Yali Sassoon ceased 2022-06-21
25-50% shares, 25-50% voting · notified 2016-04-06 - Alexander Charles Rory Dean ceased 2022-06-21
25-50% shares, 25-50% voting · notified 2016-04-06 - Snowplow Technologies INC
75-100% shares, 75-100% voting, appoints directors · notified 2022-10-07
Group
- Snowplow Analytics Limited
is controlled by Yali Sassoon
Evidence
ceased 25-50% shares, 25-50% voting · notified 2016-04-06, ceased 2022-06-21 · source: Companies House PSC register
Ultimately controlled by Yali Sassoon.
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
7 directors on the board
- Yali Sassoon Director · appointed 2011
- Kevin Edward Dillon Director · appointed 2020
- Matthew Tod Director · appointed 2020
- Alexander Charles Rory Dean Director · appointed 2011
- Oliver Owen Whitmore Richards Director · appointed 2019
- Alex Sharata Director · appointed 2024
- Mark Terenzoni Director · appointed 2025
Directors past 6 years
- Yali Sassoon Director · appointed 2011
- Matthew Tod Director · appointed 2020
- Alexander Charles Rory Dean Director · appointed 2011
- Oliver Owen Whitmore Richards Director · appointed 2019
First-time vs portfolio directors
First-time (3)
- Matthew Tod Director · appointed 2020
- Alex Sharata Director · appointed 2024
- Mark Terenzoni Director · appointed 2025
Portfolio (4)
- Yali Sassoon Director · appointed 2011
- Kevin Edward Dillon Director · appointed 2020
- Alexander Charles Rory Dean Director · appointed 2011
- Oliver Owen Whitmore Richards Director · appointed 2019
Also govern a charity
Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.
The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.
Gaps to watch
- Several long-serving directors could step down together
Where to look Suggested search: succession planning for long-tenured seats.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 07852221
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
Contains public sector information licensed under the Open Government Licence v3.0. Report an issue · How we handle data