Company
AO Deutschland Limited
Official record Companies House · updated 27th September 2026 · Sources
Network
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Who leads it
Previous officers 10
- David William Lawson 2021-2021 View profile
- Christian Thieme 2021-2022 View profile
- Daniel Anthony Emmett 2019-2022 View profile
- Michael Franz Steinle 2018-2019 View profile
- Wulf Cornelius Schlachter 2018-2019 View profile
- Alpay Guener 2017-2019 View profile
- Kevin Charles Monk 2014-2018 View profile
- John Crowther 2014-2014 View profile
- John Roberts 2011-2014 View profile
- Stephen Caunce 2011-2017 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 23/11/2011
Ownership
Owned by (3) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Worry Free Limited
25-50% shares, 25-50% voting · notified 2019-10-09 - Appliances Online LTD
25-50% shares, 25-50% voting · notified 2019-10-09 - AO World PLC ceased 2019-10-09
75-100% shares, 75-100% voting · notified 2016-04-06
Group
- AO Deutschland Limited
is controlled by Worry Free Limited
Evidence
active 25-50% shares, 25-50% voting · notified 2019-10-09 · source: Companies House PSC register - Worry Free Limited
is controlled by AO World PLC
Evidence
active 75-100% shares, 75-100% voting · notified 2016-04-06 · source: Companies House PSC register
Ultimately controlled by AO World PLC.
20 other companies in this group
- AO Recycling Limited
- AO Logistics Limited
- Electrical Appliance Outlet Limited
- AO Premium Club Limited
- Mobile Phones Direct Limited
- AO LTD
- Affordable Mobiles Limited
- Elekdirect Limited
- AO Rental Limited
- Weee RE-USE IT Limited
- Appliances Online LTD
- AO Club Limited
- Weee Collect IT Limited
- AO Retail Limited
- AO Care Limited
- Worry Free Limited
- AO Distribution Limited
- Expert Logistics LTD.
- AO Trade Limited
- AO World PLC
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
3 directors on the board
- John Charles Roberts Director · appointed 2019
- Jonathan Mark Stephen Higgins Director · appointed 2014
- David Michael Ashwell Director · appointed 2021
Directors past 6 years
- John Charles Roberts Director · appointed 2019
- Jonathan Mark Stephen Higgins Director · appointed 2014
First-time vs portfolio directors
Portfolio (3)
- John Charles Roberts Director · appointed 2019
- Jonathan Mark Stephen Higgins Director · appointed 2014
- David Michael Ashwell Director · appointed 2021
Also govern a charity
Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.
The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.
Gaps to watch
- Several long-serving directors could step down together
Where to look Suggested search: succession planning for long-tenured seats.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 07857409
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 27th September 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
Contains public sector information licensed under the Open Government Licence v3.0. Report an issue · How we handle data