The Governance RegisterEdition 2026 · Compiled 12th July 2026

DEM Sports Limited

Company 07978404 Active

Connected board network

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Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.

3
directors on the board
10.6y median 9.4y
average tenure
14.4y
longest tenure
3
directors past 6 years
1 vs 1 portfolio
first-time directors
1
also govern a charity
0
left in the last 12 months

Where else this board sits

Health and social care 1Manufacturing 1Professional services 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Gaps to watch

  • Several long-serving directors could step down together

Where to look Suggested search: succession planning for long-tenured seats.

Related organisations

Companies whose board overlaps with this one through the same people. Deterministic, from public records.

Company details

Number07978404
StatusActive
TypePrivate Limited Company
Incorporated06/03/2012
AddressTHE MILL MARCH ROAD, WELNEY, WISBECH, CAMBRIDGESHIRE, PE14 9SE
Accounts next due30/09/2026
Accounts last made up31/12/2024

Industry (SIC)

32300 - Manufacture of sports goods

Ownership - persons with significant control (6)

  • Mr Geoffrey Davies British
    ownership of shares 25-50% voting rights 25-50%
  • John Norman Loveday British
    ownership of shares 25-50% voting rights 25-50%
  • C. J. Covers Limited
    ownership of shares 25-50%
  • ceased
  • Mr John Norman Loveday ceased British
    ownership of shares 25-50% voting rights 25-50%
  • Mr Barrie Edward Gardner ceased British
    ownership of shares 25-50% voting rights 25-50%

Officers (7)

  • Loveday, John Norman Director · appointed 2018
  • Davies, Geoffrey Director · appointed 2017
  • Davies, Geoffrey Secretary · appointed 2012
  • Gardner, Barrie Edward Director · appointed 2012
  • Loveday, John Norman Former Director · appointed 2017 · resigned 2018
  • Ward, Ian John Former Director · appointed 2014 · resigned 2015
  • Malcolm, Devon Eugene Former Director · appointed 2012 · resigned 2020

Directors and officers on the Companies House record, current and former.

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