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Governance Register

Company

Reverse the Trend Foundation

Reverse the Trend Foundation is an active UK company (number 10001362), incorporated 2016, with 3 current directors including Haya Yazeji and Mulang Shu. Source: Companies House, updated 4th October 2026.

Official record Companies House · updated 4th October 2026 · Sources

Network

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Who leads it

Previous officers 4

  1. Meghan Rose Phillips 2022-2024 Director View profile
  2. Ian Richard Gethin 2019-2022 Director View profile
  3. Jade Potter 2016-2026 Director View profile
  4. Roger Ben Greene 2016-2018 Director View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
11/02/2016
Also a registered charity
Reverse the Trend Foundation

Ownership

Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Caitlin Hall
    significant influence · notified 2025-09-01
  • Sarah Irene Morrow
    significant influence, significant influence (trust), significant influence (firm) · notified 2025-09-01

Group

  1. Reverse the Trend Foundation is controlled by Caitlin Hall
    Evidence
    active significant influence · notified 2025-09-01 · source: Companies House PSC register

Ultimately controlled by Caitlin Hall.

1 other company in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Financials

Net assets
£178,582
Total assets
£178,582
Employees
3
Turnover
Not reported (small or micro-entity accounts)

Filed as Micro-entity accounts.

Figures from accounts filed at Companies House (iXBRL), period ending 2025-02-28. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.

Grants received

3 grants · £55,950 total

360Giving data, published by funders. Coverage only includes funders who publish their grants to 360Giving, so these figures are a floor, not a complete picture.

Top funders

  • Postcode Society Trust · £45,950 (2 grants)
  • The National Lottery Community Fund · £10,000

Most recent

  • Postcode Society Trust £25,0002024-09-30
  • Postcode Society Trust £20,9502023-04-03
  • The National Lottery Community Fund £10,0002019-10-17
Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

3 directors on the board

3.5y median 2.8y
average tenure
7.1y
longest tenure

Directors past 6 years

First-time vs portfolio directors

First-time (3)

0
also govern a charity

Left in the last 12 months

  • Jade Potter Director · appointed 2016 · resigned 2026

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
10001362
Status
Active
Type
PRI/LBG/NSC (Private, Limited by guarantee, no share capital, use of 'Limited' exemption)
Edition
Register edition compiled 4th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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