Company
Analytics in Action LTD
Analytics in Action LTD is an active UK company (number 10708572), incorporated 2017, with 2 current directors, Helen Smythe and Philippa Rose Smythe. Source: Companies House, updated 4th October 2026.
Official record Companies House · updated 4th October 2026 · Sources
Network
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Who leads it
Previous officers 2
- Roger Smythe 2019-2022 View profile
- Dr Thomas Edward Fox 2017-2018 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 04/04/2017
Ownership
Owned by (1) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Philippa Rose Smythe
25-50% shares, 25-50% voting · notified 2017-04-04
Group
- Analytics in Action LTD
is controlled by Philippa Rose Smythe
Evidence
active 25-50% shares, 25-50% voting · notified 2017-04-04 · source: Companies House PSC register
Ultimately controlled by Philippa Rose Smythe.
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
2 directors on the board
- Helen Smythe Director · appointed 2018
- Philippa Rose Smythe Director · appointed 2017
Directors past 6 years
- Helen Smythe Director · appointed 2018
- Philippa Rose Smythe Director · appointed 2017
First-time vs portfolio directors
First-time (2)
- Helen Smythe Director · appointed 2018
- Philippa Rose Smythe Director · appointed 2017
Gaps to watch
- Several long-serving directors could step down together
Where to look Suggested search: succession planning for long-tenured seats.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 10708572
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
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