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Who leads it
Previous officers 7
- Jonathan Mark Woodcock 2025-2026 View profile
- Payton Samuel Mcvey 2024-2025 View profile
- Mark Bleathman 2024-2026 View profile
- Emily Laura Craske 2023-2024 View profile
- Robert David Leek 2021-2023 View profile
- Joseph Sullivan 2021-2024 View profile
- James Oliver Earley 2021-2024 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 17/02/2021
Ownership
Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Phoenix YW Buyer Limited
75-100% shares, 75-100% voting, appoints directors · notified 2024-06-01 - Unilever Overseas Holdings Limited ceased 2024-06-01
75-100% shares, 75-100% voting, appoints directors · notified 2021-02-17
Group
- Elida Beauty Limited
is controlled by Phoenix YW Buyer Limited
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2024-06-01 · source: Companies House PSC register
Ultimately controlled by Phoenix YW Buyer Limited.
4 other companies in this group
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
2 directors on the board
- Daniel Steven Alter Director · appointed 2026
- John Joesph Gdovin Jr Director · appointed 2026
First-time vs portfolio directors
First-time (2)
- Daniel Steven Alter Director · appointed 2026
- John Joesph Gdovin Jr Director · appointed 2026
Left in the last 12 months
- Mark Bleathman Director · appointed 2024 · resigned 2026
- Jonathan Mark Woodcock Director · appointed 2025 · resigned 2026
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 13208068
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
Contains public sector information licensed under the Open Government Licence v3.0. Report an issue · How we handle data