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Company

Advanta Direct LTD

Advanta Direct LTD is an active UK company (number SC223664), incorporated 2001, with 3 current directors including Kevin James D'Arcy and Greg Seath. Source: Companies House, updated 11th October 2026.

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Official record Companies House · updated 11th October 2026 · Sources

Network

The large node is Advanta Direct LTD. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 4

  1. Christopher Feeney 2022-2024 Director View profile
  2. James William Irvine 2001-2003 Director View profile
  3. Irene Moore 2003-2022 Secretary View profile
  4. Douglas Moore 2001-2022 Secretary View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
25/09/2001

Ownership

Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • Douglas Moore ceased 2022-06-30
    50-75% shares, 50-75% voting · notified 2016-04-06 - confirmed: also a director of this company
  • Advanta Solutions LTD.
    75-100% shares, 75-100% voting, appoints directors · notified 2022-06-30

Group

  1. Advanta Direct LTD is controlled by Douglas Moore
    Evidence
    ceased 50-75% shares, 50-75% voting · notified 2016-04-06, ceased 2022-06-30 · source: Companies House PSC register

Ultimately controlled by Douglas Moore.

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

3 directors on the board

3.1y median 2.8y
average tenure
4.7y
longest tenure
0
directors past 6 years

First-time vs portfolio directors

First-time (1)

Portfolio (2)

0
also govern a charity
0
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Finance 15Professional services 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
SC223664
Status
Active
Type
Private Limited Company
Edition
Register edition compiled 11th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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