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Governance Register
US nonprofit · EIN 130434364 · Alexandria, VAiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 130434364)Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe time served.Latest return IRS Form 990 series e-file data - 990 for the year to 31 December 2024: assets, liabilities, staff, website, telephone, pay, related organisations (Schedule R), grants paid (Schedule I).Renewal outlook Computed by Governance Register from the observed filing history and filed revenue. Not a statement that the organisation is recruiting.Licence US Federal Government public domain.How we handle data

American Society of Travel Advisors Inc's network

15 people1 organisationi15 people and 1 organisation on this map.The large node is the subject of this page. Solid lines are what the register itself records (15). Violet dotted lines (11) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.

The board

15 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 15 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Jackie Friedman ChairChairman of the Board2019
7 yrs
Kathy Bedell ChairCac Chair2022
4 yrs
Amanda KlimakCac Vice-Chair2023
3 yrs
Anita PagliassoDirector-at-Large2023
3 yrs
Anthony Lee ThomasVice Chair and Secretary2023
3 yrs
DEB BelchakRegional Director2022
4 yrs
John WernerConsortia Member Director2022
4 yrs
Kareem GeorgeDirector-at-Large2022
4 yrs
Kelly BerginTreasurer2022
4 yrs
Marc CastoDirector-at-Large2019
7 yrs
Pamela IrwinDirector-at-Large2023
3 yrs
Rhonda ShumwaySBN Director2022
4 yrs
Rob HaleRegional Director2023
3 yrs
Shelly PhillipsRegional Director2023
3 yrs
Tiffany HinesDirector-at-Large2019
7 yrs
Under 5 years5 to 6 years6 years or moreShow all 15 →

Officers and senior leadership

11 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Eben PeckSVP, Gov't & Public Affairsince 2019
Elizabeth HenryVP, Finance & Accountingsince 2020
Gregory DavisDirector of Accounting2019
Jessica KlementVP,Gov't & Public Affairssince 2022
Kelly BigelVP, Business Developmentsince 2019
Mark MeaderSr VP Marketing, Industry Affairssince 2019
Michelle MuellerDirector of Creative, E-Learning, Itsince 2019
Peter LobassoGeneral Counselsince 2019
Robert DuglinVP, International Membershipsince 2019
Sarah LittleVP, Business Developmentsince 2022
Zane KerbyPresident & CEOsince 2019

Pay and hours

year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Zane KerbyPresident & CEO39$635k$130k
Peter LobassoGeneral Counsel40$252k$69k
Jessica KlementVP,Gov't & Public Affairs40$218k$25k
Sarah LittleVP, Business Development40$185k$26k
Mark MeaderSr VP Marketing, Industry40$178k$33k
Elizabeth HenryVP, Finance & Accounting40$171k$50k
Robert FlemingDir, Technology40$127k$36k
Jackie FriedmanChairman of the Board9$15k
Anthony Lee ThomasVice Chair and Secretary9$6k
Rhonda ShumwayTreasurer9$4k
Kelly BerginDirector-at-Large1$3k
Kathy BedellCac Chair1$0
Deb BelchakRegional Director1$0
Kareem GeorgeDirector-at-Large1$0
Pamela IrwinDirector-at-Large1$0
Anita PagliassoDirector-at-Large1$0
Shelly PhillipsRegional Director1$0
Amanda KlimakCac Vice-Chair1$0
Rob HaleRegional Director1$0
Anne MacintyreDirector-at-Large1$0
Cindy TyoDirector-at-Large1$0
Alex SharpeConsortium Director1$0

About

Legal name
American Society of Travel Advisors Inc
EIN
130434364
Address
123 N Pitt St Ste 400, Alexandria, VA, 22314-3133
State
Virginia
Mission
The mission of the american society of travel advisors (asta) is to facilitate the business of selling travel through effective representation, shared knowledge and enhancement of professionalism asta seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business. (as filed on the Form 990)
IRS classification
501(c)06 (tax-exempt under section 501(c)(3) where shown)
Size band
8 (IRS master file code)
Formed
1931
Principal officer
Zane Kerby (as named on the Form 990)
IRS ruling date
1 May 1971
Status
Code 01 (unconditional exemption)
Form 990 filings on record
4, latest 2023

Most connected

Related organisations (Schedule R)

Longest observed on the filings

≥7years on the filingsJackie Friedman
≥7years on the filingsMarc Casto
≥7years on the filingsTiffany Hines
≥4years on the filingsKathy Bedell

Latest return

year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.
Total assets
$12.6m
Total liabilities
$8.1m
Net assets or fund balances
$4.5m
Contributions and grants received
$590k
Program service revenue
$9.7m
Grants and similar paid out
$33k
Employees
42
Volunteers
250

Grants paid

2 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.
RecipientPurposeAmount
Eden Reforestation ProjectsEnvironmental restoration$11k
Tourism CaresPromoting tourism that positively impacts communities$10k