Serve Incorporated
Donations deductibleServe Incorporated's network
11 people6 organisationsi11 people and 6 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (11). Violet dotted lines (6) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
11 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 12 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Cynthia Gonzalez | Director | 2018 | 8 yrs |
| Darnell Hamilton | Director | 2023 | 3 yrs |
| Dawn Barnett | Director | 2018 | 8 yrs |
| DEB Mueller (also filed as Deb Mueller) | Treasurer | 2018 | 8 yrs |
| Gary Mueller | Vice President | 2018 | 8 yrs |
| John Chisholm | Director | 2018 | 8 yrs |
| Lisa Liljegren | Director | 2023 | 3 yrs |
| Nick Verbeten | Director | 2023 | 3 yrs |
| Raquel Filmanowicz | Director | 2018 | 8 yrs |
| Susen Rasmussen | Company secretary | 2018 | 8 yrs |
| Tamalyn Powell | President | 2018 | 8 yrs |
Officers and senior leadership
1 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Lauren Sutter | Executive Dir. | since 2022 |
Pay and hours
year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Lauren Sutter | Executive Dir. | 40 | $10k | ||
| Tamalyn Powell | President | 1 | $0 | ||
| Gary Mueller | Vice President | 1 | $0 | ||
| Susen Rasmussen | Secretary | 1 | $0 | ||
| Deb Mueller | Treasurer | 1 | $0 | ||
| Darnell Hamilton | Director | 1 | $0 | ||
| Nick Verbeten | Director | 1 | $0 | ||
| Cynthia Gonzalez | Director | 1 | $0 | ||
| Lisa Liljegren | Director | 1 | $0 | ||
| John Chisholm | Director | 1 | $0 | ||
| Dawn Barnett | Director | 1 | $0 | ||
| Raquel Filmanowicz | Director | 1 | $0 |
About
- Legal name
- Serve Incorporated
- EIN
- 200059596
- Address
- 8909 N Port Washington Rd Unit 200, Bayside, WI, 53217-1621
- State
- Wisconsin
- Mission
- Serve is a nonprofit advertising agency whose mission is to give underserved charitable causes a stronger voice in the community. (as filed on the Form 990)
- Activity (NTEE)
- S50 Community improvement and capacity building
- IRS classification
- 501(c)03 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 4 (IRS master file code)
- Formed
- 2002
- Principal officer
- Tamalyn Powell (as named on the Form 990)
- IRS ruling date
- 1 January 2004
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 7, latest 2024
- IRS Publication 78
- PC (contributions deductible)
Most connected
Longest observed on the filings
≥8years on the filingsCynthia Gonzalez
≥8years on the filingsDawn Barnett
≥8years on the filingsDEB Mueller
≥8years on the filingsGary Mueller
Latest return
year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.- Total assets
- $208k
- Total liabilities
- $56k
- Net assets or fund balances
- $152k
- Contributions and grants received
- $96k
- Program service revenue
- $45k
- Grants and similar paid out
- $80k
- Employees
- 0
- Volunteers
- 13
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2024 | $142k | $208k | Deficit $66k |
As filed on the IRS Form 990. US dollars.
Grants paid
1 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.| Recipient | Purpose | Amount |
|---|---|---|
| Street Dreams Soccer Academy | General support | $71k |