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Governance Register
US nonprofit · EIN 231401703 · Fort Washington, PAiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 231401703) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe time served.Latest return IRS Form 990 series e-file data - 990 for the year to 31 October 2024: assets, liabilities, staff, website, telephone, pay, related organisations (Schedule R), grants paid (Schedule I).Finances by year IRS Form 990 e-file data - total revenue and total expenses by tax year.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue. Not a statement that the organisation is recruiting.Deductibility IRS Publication 78 data (code PC), downloaded 18 October 2026.Licence US Federal Government public domain.How we handle data

Eastern National's network

10 peoplei10 people on this map.The large node is the subject of this page. Solid lines are what the register itself records (10). Form 990 filings give names without a person identifier; SEC insider filings carry a CIK.

The board

10 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 10 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Bill McKendree ChairChair2018
8 yrs
Bob VogelBoard Member2020
6 yrs
Daniel SongBoard Member2019
7 yrs
David VelaBoard Member2021
5 yrs
Jeff LindemanBoard Member2024
2 yrs
Jennifer WoffordBoard Member2023
3 yrs
Kristie PaskvanBoard Member2020
6 yrs
Mike ShadeBaord Member2024
2 yrs
Stan AustinBoard Member2024
2 yrs
Susan SchroederCompany secretary2019
7 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

11 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Andrea HeatonController2022
Corinna RichardsDirector of Retail Northsince 2023
Heidi A WhiteChief Financial Officer/Treasurersince 2018
Jason ScarpelloCreative Directorsince 2018
Julianna HavivDirector of Merchandisesince 2022
Kevin KisslingPresident/CEOsince 2018
Megan ShelleyChief Operating Officersince 2018
Meredith McClatchyDirector of Human Resourcessince 2019
Meridith McClatchyDirector of Human Resources2018
Scott GrabusDirector of Information Technologysince 2019
Stacy MadalenaDirector of Retail Southsince 2018

Pay and hours

year to 31 October 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Kevin KisslingPresident/CEO40$303k$25k
Heidi A WhiteCFO/Treasurer40$193k$32k
Megan ShelleyChief Operating Officer40$192k$17k
Scott GrabusDirector of Info Technology40$189k$40k
Meredith McClatchyDirector of Human Resource40$166k$12k
Jason ScarpelloCreative Director40$163k$16k
Stacy MadalenaDirector of Retail South40$149k$18k
Corinna RichardsDirector of Retail North40$140k$7k
Julianna HavivDirector of Merchandise40$128k$27k
Bill McKendreeChair2$0
Susan SchroederSecretary2$0
Stan AustinBoard Member2$0
Jeff LindemanBoard Member2$0
Kristie PaskvanBoard Member2$0
Mike ShadeBaord Member2$0
Daniel SongBoard Member2$0
David VelaBoard Member2$0
Bob VogelBoard Member2$0
Jennifer WoffordBoard Member2$0

About

Legal name
Eastern National
EIN
231401703
Address
1301 Virginia Dr Ste 425, Fort Washington, PA, 19034-3231
State
Pennsylvania
Mission
Eastern national promotes the public's understanding and support of america's national parks and other public trust partners by providing quality educational experiences, products and services. (as filed on the Form 990)
Activity (NTEE)
N190 Recreation and sports
IRS classification
501(c)03 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Recreation & Sports
Size band
8 (IRS master file code)
Formed
1948
Principal officer
Kevin Kissling (as named on the Form 990)
IRS ruling date
1 October 1952
Status
Code 01 (unconditional exemption)
Form 990 filings on record
7, latest 2024
IRS Publication 78
PC (contributions deductible)

Most connected

Related organisations (Schedule R)

Longest observed on the filings

≥8years on the filingsBill McKendree
≥7years on the filingsDaniel Song
≥7years on the filingsSusan Schroeder
≥6years on the filingsBob Vogel

Latest return

year to 31 October 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 October 2024. US dollars, as filed.
Total assets
$37m
Total liabilities
$13.4m
Net assets or fund balances
$23.6m
Contributions and grants received
$415k
Program service revenue
$34k
Grants and similar paid out
$3.5m
Employees
688
Volunteers
10

Filed finances

1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.
Tax yearTotal revenueTotal expensesSurplus or deficit
2023$32.2m$32m$202k

As filed on the IRS Form 990. US dollars.

Grants paid

1 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.
RecipientPurposeAmount
National Park ServiceTo support the educational and interpetive mission of the national parks through interpretive programs and publications, purchasing waysides$3.5m

State registration

1 entityiBusiness-entity registers published by US states. These records are matched to this organisation by name and state, not by EIN, and are labelled as likely matches. Street addresses are not shown.
Eastern National likely matchiMatched by exact name and state (and ZIP where shown). State registers do not publish EINs, so this is not a confirmed match. Source: Pennsylvania Department of State, business entities (data.pa.gov xvd7-5r2c). Licence: public domain. Data last fetched 18 October 2026.
State
Pennsylvania
Entity type
Foreign Nonprofit Corporation
Status
Active
Formed
27 March 1951
Registered agent
Not stated

Officers (11)

  • Bill McKendree Governor
  • Bob Vogel Governor
  • Daniel Song Governor
  • David Vela Governor
  • Heidi A Hunter Treasurer
  • Heidi A Hunter CFP
  • Jennifer Wofford Governor
  • Kevin Kissling President
  • Kristie Paskvan Governor
  • Stan Austin Governor
  • Susan Schroeder Secretary

City and state of officers are not held in this extract.