VNU Foundation
Donations deductibleRevenue
$1.5m
year to 30 June 2025
Expenses
$4k
year to 30 June 2025
Total assets
$21.4m
$2k liabilities
Net assets
$21.4m
assets less liabilities
Directors and trustees
9
4.4 years on average
Staff
0
employees, year to 30 June 2025
Chair observed
≥2 yrs
Cindy Barwick
Left since last filing
0
no seats appear to have opened
VNU Foundation's network
9 people10 organisationsi9 people and 10 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (9). Violet dotted lines (19) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
9 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 9 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Cindy Barwick Chair | Chairperson | 2023 | 3 yrs |
| Barry Whitsell | President | 2020 | 6 yrs |
| Chad Brown | Director | 2025 | 1 yr |
| Dennis Ten Clay | Director | 2020 | 6 yrs |
| Dr Scott Lichty | Director | 2025 | 1 yr |
| Justin Jonas | Director | 2023 | 3 yrs |
| Lyle Kuiper | Secretary/Tr | 2020 | 6 yrs |
| PAM Thornton | Director | 2020 | 6 yrs |
| Trevor Gottula | Vice Chairpe | 2022 | 4 yrs |
Under 5 years5 to 6 years6 years or more
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Cindy Barwick | Chairperson | 1 | $0 | ||
| Chad Brown | Director | 1 | $0 | ||
| Dennis Ten Clay | Director | 1 | $0 | ||
| Trevor Gottula | Vice Chairpe | 1 | $0 | ||
| Justin Jonas | Director | 1 | $0 | ||
| Lyle Kuiper | Secretary/Tr | 1 | $0 | ||
| Dr Scott Lichty | Director | 1 | $0 | ||
| Pam Thornton | Director | 1 | $0 | ||
| Barry Whitsell | President | 1 | $0 |
No pay was reported for anyone in Part VII on this return.
About
- Legal name
- Vnu Foundation
- EIN
- 270424698
- Address
- 330 Village Cir, Sheldon, IA, 51201-1243
- State
- Iowa
- Mission
- The corporation is organized exclusively to provide financial support for village northwest unlimited. (as filed on the Form 990)
- Activity (NTEE)
- T30 Philanthropy, voluntary services and grantmaking
- IRS classification
- 501(c)03 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Philanthropy, Voluntarism & Grantmaking Foundations
- Size band
- 8 (IRS master file code)
- Formed
- 2009
- Principal officer
- Barry Whitsell (as named on the Form 990)
- IRS ruling date
- 1 September 2009
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 6, latest 2025
- IRS Publication 78
- PC (contributions deductible)
Most connected
Related organisations (Schedule R)
Longest observed on the filings
≥6years on the filingsBarry Whitsell
≥6years on the filingsDennis Ten Clay
≥6years on the filingsLyle Kuiper
≥6years on the filingsPAM Thornton
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $21.4m
- Total liabilities
- $2k
- Net assets or fund balances
- $21.4m
- Contributions and grants received
- $0
- Program service revenue
- $0
- Employees
- 0
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2023 | $521k | $2k | $519k |
As filed on the IRS Form 990. US dollars.
State registration
1 entityiBusiness-entity registers published by US states. These records are matched to this organisation by name and state, not by EIN, and are labelled as likely matches. Street addresses are not shown.Vnu Foundation likely matchiMatched by exact name and state (and ZIP where shown). State registers do not publish EINs, so this is not a confirmed match. Source: Iowa Secretary of State, active business entities (data.iowa.gov ez5t-3qay). Licence: CC BY 4.0. Attribution: Iowa Secretary of State. Data last fetched 18 October 2026.
- State
- Iowa
- Entity type
- Revised Domestic Non-Profit
- Status
- Active
- Formed
- 7 July 2009
- Registered agent
- Justin M Jonas (city and state not held)