Skip to content
Governance Register
US nonprofit · EIN 273656360 · Boise, IDiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 273656360) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe time served.Latest return IRS Form 990 series e-file data - 990 for the year to 31 December 2024: assets, liabilities, staff, website, telephone, pay.Finances by year IRS Form 990 e-file data - total revenue and total expenses by tax year.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue. Not a statement that the organisation is recruiting.Licence US Federal Government public domain.How we handle data

Entertainment ID Registry Association's network

8 peoplei8 people on this map.The large node is the subject of this page. Solid lines are what the register itself records (8). Form 990 filings give names without a person identifier; SEC insider filings carry a CIK.

The board

8 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 10 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Andrew WahlquistDirector2022
4 yrs
Ellen GoodridgeDirector2024
2 yrs
Genevieve StandingDirector2023
3 yrs
Ilana VachaniDirector2024
2 yrs
Mike PalmerDirector2024
2 yrs
Pete SellarDirector2024
2 yrs
Sarah NIXDirector2020
6 yrs
Steven ClarkDirector2024
2 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

9 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Bill KotzmanChairmansince 2018
Greg GeierPresidentsince 2018
Hollie ChoiManaging Dirsince 2020
Jeff StevensTreasurer2018
KIP WelchExecutive Dir.2019
Richard KroonTechnical Directorsince 2018
Ronda HaralsonTreasurersince 2022
Scott MadduxVice Presidentsince 2018
William KrethFormer Exec Dirsince 2018

Pay and hours

year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Hollie ChoiManaging Dir40$206k
Richard KroonTechnical Di40$200k
Steven ClarkDirector3$0
Ellen GoodridgeDirector3$0
Sarah NixDirector3$0
Mike PalmerDirector3$0
Pete SellarDirector3$0
Genevieve StandingDirector3$0
Ilana VachaniDirector3$0
Andrew WahlquistDirector3$0
Greg GeierChairman3$0
Ronda HaralsonPresident3$0

About

Legal name
Entertainment Id Registry Association
EIN
273656360
Address
1775 W State Street 394, Boise, ID, 83702-3924
State
Idaho
Mission
The entertainment identifier registry (eidr) is an international standard and web service for premium audio-visual content identification, as well as cross resolution and cross-reference of content identifiers. The consortium now counts more than 80 members, across the entire digital content ecosystem, from creation to programming, distribution, infrastructure, audience measurement and... (as filed on the Form 990)
Activity (NTEE)
S46 Community improvement and capacity building
IRS classification
501(c)06 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Community Improvement & Capacity Building
Size band
5 (IRS master file code)
Formed
2010
Principal officer
Hollie Choi (as named on the Form 990)
IRS ruling date
1 May 2012
Status
Code 01 (unconditional exemption)
Form 990 filings on record
6, latest 2024

Most connected

Longest observed on the filings

≥6years on the filingsSarah NIX
≥4years on the filingsAndrew Wahlquist
≥3years on the filingsGenevieve Standing
≥2years on the filingsEllen Goodridge

Latest return

year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.
Total assets
$511k
Total liabilities
$888k
Net assets or fund balances
Minus $377k
Contributions and grants received
$0
Program service revenue
$1m
Employees
1

Filed finances

1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.
Tax yearTotal revenueTotal expensesSurplus or deficit
2024$1m$1.2mDeficit $201k

As filed on the IRS Form 990. US dollars.