Highway 1 Tourism Alliance
Highway 1 Tourism Alliance's network
6 people2 organisationsi6 people and 2 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (6). Violet dotted lines (2) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
6 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 6 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Aaron Graves Chair | Chair | 2025 | 1 yr |
| Bram Winter | Board Member | 2025 | 1 yr |
| Gary Setting | Board Member | 2025 | 1 yr |
| Laila Fiege-Kollmann | Board Member | 2025 | 1 yr |
| Melissa Kurry | Vice Chair | 2025 | 1 yr |
| Mike Hanchett | Secretary/Treasurer | 2025 | 1 yr |
Under 5 years5 to 6 years6 years or more
Officers and senior leadership
1 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Cheryl Cumming | CAO | 2025 |
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Aaron Graves | Chair | 3 | $0 | ||
| Melissa Kurry | Vice Chair | 3 | $0 | ||
| Mike Hanchett | Secretary/Treasurer | 3 | $0 | ||
| Laila Fiege-Kollmann | Board Member | 3 | $0 | ||
| Gary Setting | Board Member | 3 | $0 | ||
| Bram Winter | Board Member | 3 | $0 | ||
| Cheryl Cumming | CAO | 25 | $0 |
No pay was reported for anyone in Part VII on this return.
About
- Legal name
- Highway 1 Tourism Alliance
- EIN
- 334090763
- Address
- 81 Higuera St Ste 220, Sn Luis Obisp, CA, 93401-5421
- State
- California
- Mission
- To improve business conditions and the business environment for lodging businesses in the county of san luis obispo through the operation of a tourism district and other activities. (as filed on the Form 990)
- Activity (NTEE)
- S41 Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 6 (IRS master file code)
- Formed
- 2025
- Principal officer
- Aaron Graves (as named on the Form 990)
- IRS ruling date
- 1 October 2025
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 1, latest 2025
Most connected
Longest observed on the filings
≥1years on the filingsAaron Graves
≥1years on the filingsBram Winter
≥1years on the filingsGary Setting
≥1years on the filingsLaila Fiege-Kollmann
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $2.5m
- Total liabilities
- $33k
- Net assets or fund balances
- $2.4m
- Contributions and grants received
- $1.9m
- Program service revenue
- $584k
- Employees
- 0
- Volunteers
- 6