Automation Alley
Revenue
$9.9m
year to 31 August 2025
Expenses
$9.7m
year to 31 August 2025
Total assets
$9m
$2.7m liabilities
Net assets
$6.2m
assets less liabilities
Directors and trustees
17
6.8 years on average
Staff
36
employees, year to 31 August 2025
Left since last filing
3
18% of the board
Officers and senior staff
4
named in Part VII
Automation Alley's network
17 people15 organisationsi17 people and 15 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (17). Violet dotted lines (16) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
17 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 17 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Assad Turfe | Board Member | 2024 | 2 yrs |
| Carla McKelvey | Board Member | 2022 | 4 yrs |
| David HAY | Board Member - Non Voting | 2018 | 8 yrs |
| Gary Conrad | Board Member | 2018 | 8 yrs |
| Gary Krus | Board Member | 2018 | 8 yrs |
| Jeff Abell | Board Member | 2024 | 2 yrs |
| Jeff Hall | Board Member | 2024 | 2 yrs |
| John Paul REA | Board Treasurer | 2018 | 8 yrs |
| Joshua Hundt | Board Member | 2019 | 7 yrs |
| Kristopher Powell | Board Member | 2018 | 8 yrs |
| Kurt Saldana | Board President | 2018 | 8 yrs |
| Peter Provenzano JR (also filed as Peter Provenzano) | Board Member | 2018 | 8 yrs |
| Rochelle Black | Board Secretary | 2018 | 8 yrs |
| Sean Carlson | Board Vice President | 2020 | 6 yrs |
| Tarek Sobh | Board Member | 2021 | 5 yrs |
| Timothy Finerty | Board Member | 2018 | 8 yrs |
| Tom Kelly | Executive Director | 2018 | 8 yrs |
Officers and senior leadership
4 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Bruce A Legge | Executive Vice President & | 2018 |
| Cynthia Hutchinson | Vice - President | since 2022 |
| Cynthia Hutchison | Vice President | 2021 |
| Pavan Muzumdar | COO | since 2019 |
Pay and hours
year to 31 August 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Tom Kelly | Executive Director | 45 | $359k | $10k | |
| Pavan Muzumdar | COO | 45 | $265k | $2k | |
| Cynthia Hutchinson | Director, US Center | 45 | $155k | $4k | |
| Noel Nevshehir | Director, Int'l Business Services | 45 | $125k | $2k | |
| Daniel Stewart | Sales Executive | 45 | $110k | $5k | |
| Lisa Stief | VP Operations | 45 | $109k | $4k | |
| Natalie Reider | Sales Executive | 45 | $103k | $4k | |
| Rochelle Black | Board Secretary | 1 | $0 | ||
| Sean Carlson | Board Vice President | 1 | $0 | ||
| Gary Conrad | Board Member | 1 | $0 | ||
| Timothy Finerty | Board Member | 1 | $0 | ||
| David Hay | Past President | 1 | $0 | ||
| Jeff Hall | Board Member | 1 | $0 | ||
| Tarek Sobh | Board Member | 1 | $0 | ||
| Gary Krus | Board Member | 1 | $0 | ||
| Jeff Abell | Board Member | 1 | $0 | ||
| Peter Provenzano Jr | Board Member | 1 | $0 | ||
| John Paul Rea | Board Treasurer | 1 | $0 | ||
| Kurt Saldana | Board President | 1 | $0 | ||
| Joshua Hundt | Board Member | 1 | $0 | ||
| Kristopher Powell | Board Member | 1 | $0 | ||
| Assad Turfe | Board Member | 1 | $0 | ||
| Rosanne Craig | Board Member | 1 | $0 | ||
| Rodney Rusk | Board Member | 1 | $0 | ||
| George Stasiw | Board Member | 1 | $0 |
About
- Legal name
- Automation Alley
- EIN
- 383412779
- Address
- 2675 Bellingham Dr, Troy, MI, 48083-2044
- State
- Michigan
- Mission
- At automation alley, our mission is to help businesses thrive in the rapidly changing digital economy by equipping them with the knowledge, insights, and tools to develop a software-first mindset that leverages the power of automation, ai, and other cognitive technologies. We believe that by working together, we can build a stronger, more innovative, and more competitive economy for the... (as filed on the Form 990)
- Activity (NTEE)
- S40 Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 8 (IRS master file code)
- Formed
- 1998
- Principal officer
- Tom Kelly (as named on the Form 990)
- IRS ruling date
- 1 March 1999
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 7, latest 2024
Most connected
Related organisations (Schedule R)
RelatedJOB CREATION AND BUSINESS AND ECONOMIC DEVELOPMENTAutomation Alley FundRelatedMEMBERSHIPThe US Center for Advanced Manufacturing
Longest observed on the filings
≥8years on the filingsDavid HAY
≥8years on the filingsGary Conrad
≥8years on the filingsGary Krus
≥8years on the filingsJohn Paul REA
Latest return
year to 31 August 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 August 2025. US dollars, as filed.- Total assets
- $9m
- Total liabilities
- $2.7m
- Net assets or fund balances
- $6.2m
- Contributions and grants received
- $9.4m
- Program service revenue
- $96k
- Employees
- 36
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2023 | $11.8m | $10.7m | $1.1m |
As filed on the IRS Form 990. US dollars.