Greater Madison Convention & Visitor Bureau Inc
Greater Madison Convention & Visitor Bureau Inc's network
31 people29 organisationsi31 people and 29 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (31). Violet dotted lines (37) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
31 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 28 voting members of its governing body on its latest Form 990 Part VI; we list 31 in Part VII (Part VII does not always name every voting member).| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Jane Clark Chair | Chair | 2019 | 7 yrs |
| Rob Crain Chair | Immediate Past Chair | 2019 | 7 yrs |
| Amy Supple | Director | 2023 | 3 yrs |
| Baltazar De Anda Santana | Director | 2020 | 6 yrs |
| Bill Tischler | Director | 2023 | 3 yrs |
| Brewer Stouffer | Vice Chair | 2018 | 8 yrs |
| Caitlin Suemnicht | Director | 2023 | 3 yrs |
| Charles Hoslet | Officer at Large (Thru 6/24) | 2018 | 8 yrs |
| Chuck Erickson | Director | 2022 | 4 yrs |
| Dan Brown | Director | 2024 | 2 yrs |
| Eric Rottier | Director | 2020 | 6 yrs |
| Halley Jones | Director | 2024 | 2 yrs |
| Jason Fields | Director | 2022 | 4 yrs |
| Joe Loehnis | Director | 2021 | 5 yrs |
| Joel Plant | Treasuruer | 2022 | 4 yrs |
| Judd Schemmel | Director | 2020 | 6 yrs |
| Ken Lammersfeld | Director | 2023 | 3 yrs |
| Ken Monteleone | Director | 2024 | 2 yrs |
| Laura Cullen Huibregtse | Director | 2021 | 5 yrs |
| Lauren Birkel | Director | 2024 | 2 yrs |
| Marc Glazer | Director | 2024 | 2 yrs |
| Marc Sherry | Director | 2019 | 7 yrs |
| Mari Olson | Director | 2024 | 2 yrs |
| Mark Clear | Director (Thru March 2024) | 2018 | 8 yrs |
| Noble Wray | Director | 2020 | 6 yrs |
| Sandy Morales | Director | 2020 | 6 yrs |
| Steve Zanoni | Company secretary | 2018 | 8 yrs |
| Tori Gerding | Director | 2024 | 2 yrs |
| Tricia Nolan | Director | 2024 | 2 yrs |
| Turina Bakken | Officer at Large | 2021 | 5 yrs |
| Tyler Leeper | Director | 2020 | 6 yrs |
Officers and senior leadership
8 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Brian Borkovec | Dir of HR & Operations | since 2023 |
| DEB Archer | President/CEO | since 2018 |
| Diane Morgenthaler | Executive Vice President | since 2018 |
| Ellie Westman Chin | President & CEO | since 2021 |
| Jamie Patrick | VP of Sales, Sports & Services | since 2019 |
| John Leinen | Vice President of Sales | since 2018 |
| Kate Dale | VP of Marketing & Brand Strategy | since 2021 |
| Rob Gard | Dir of Public Relations | 2023 |
Pay and hours
year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Ellie Westman Chin | President & CEO | 40 | $317k | $32k | |
| Jamie Patrick | VP of Sales, Sports & Serv | 40 | $155k | $27k | |
| Kate Dale | EVP of Brand Strategy & Communications | 40 | $142k | $24k | |
| Brian Borkovec | Dir of HR & Operations | 40 | $107k | $25k | |
| Rob Crain | Immediate Past Chair | 2 | $0 | ||
| Jane Clark | Chair | 4 | $0 | ||
| Steve Zanoni | Secretary | 4 | $0 | ||
| Brewer Stouffer | Vice Chair | 4 | $0 | ||
| Joel Plant | Treasuruer | 4 | $0 | ||
| Turina Bakken | Officer at Large | 2 | $0 | ||
| Charles Hoslet | Officer at Large (Thru 6/24) | 2 | $0 | ||
| Lauren Birkel | Director | 2 | $0 | ||
| Dan Brown | Director | 2 | $0 | ||
| Mark Clear | Director (Thru March 2024) | 2 | $0 | ||
| Baltazar de Anda Santana | Director | 2 | $0 | ||
| Chuck Erickson | Director | 2 | $0 | ||
| Jason Fields | Director | 2 | $0 | ||
| Tori Gerding | Director | 2 | $0 | ||
| Marc Glazer | Director | 2 | $0 | ||
| Laura Cullen Huibregtse | Director | 2 | $0 | ||
| Halley Jones | Director | 2 | $0 | ||
| Ken Lammersfeld | Director | 2 | $0 | ||
| Tyler Leeper | Director | 2 | $0 | ||
| Joe Loehnis | Director | 2 | $0 | ||
| Ken Monteleone | Director | 2 | $0 | ||
| Sandy Morales | Director | 2 | $0 | ||
| Tricia Nolan | Director | 2 | $0 | ||
| Mari Olson | Director | 2 | $0 | ||
| Eric Rottier | Director | 2 | $0 | ||
| Judd Schemmel | Director | 2 | $0 | ||
| Marc Sherry | Director | 2 | $0 | ||
| Caitlin Suemnicht | Director | 2 | $0 | ||
| Amy Supple | Director | 2 | $0 | ||
| Bill Tischler | Director | 2 | $0 | ||
| Noble Wray | Director | 2 | $0 |
About
- Legal name
- Greater Madison Convention & Visitor Bureau Inc
- EIN
- 391174876
- Address
- 22 E Mifflin St Ste 200, Madison, WI, 53703-4220
- State
- Wisconsin
- Mission
- Greater madison convention & visitors bureau, inc.'s mission is to inspire a love of madison. We do this by leading and directing the destination's tourism industry in strategic and dynamic activities. Accomplishing this mission will result in support for our efforts and increased, optimum levels of visitor traffic and maximum generation of visitor dollars for madison and dane county. The... (as filed on the Form 990)
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Size band
- 7 (IRS master file code)
- Formed
- 1972
- Principal officer
- Ellie Westman Chin (as named on the Form 990)
- IRS ruling date
- 1 June 1973
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 7, latest 2024
Most connected
Related organisations (Schedule R)
Longest observed on the filings
≥8years on the filingsBrewer Stouffer
≥8years on the filingsCharles Hoslet
≥8years on the filingsMark Clear
≥8years on the filingsSteve Zanoni
Latest return
year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.- Total assets
- $10m
- Total liabilities
- $1.3m
- Net assets or fund balances
- $8.6m
- Contributions and grants received
- $293k
- Program service revenue
- $7.2m
- Grants and similar paid out
- $14k
- Employees
- 49
- Volunteers
- 50
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2024 | $8m | $7.7m | $302k |
As filed on the IRS Form 990. US dollars.
Grants paid
1 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.| Recipient | Purpose | Amount |
|---|---|---|
| Destination Madison Foundation | Youth grants | $14k |