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US nonprofit · EIN 391783748 · Madison, WIiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 391783748) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe tenure.Latest return IRS Form 990 series e-file data - 990 for the year to 30 September 2025: assets, liabilities, staff, website, telephone, pay, related organisations (Schedule R).Finances by year IRS Form 990 e-file data - total revenue and total expenses by tax year.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue (us-approach-v4-clean). Not a statement that the organisation is recruiting.Deductibility IRS Publication 78 data (code GROUP), downloaded 18 October 2026.Licence US Federal Government public domain.How we handle data

ABC for Health Incorporated

Revenue
$1.3m
year to 30 September 2025
Expenses
$1.1m
year to 30 September 2025
Total assets
$3.4m
$123k liabilities
Net assets
$3.3m
assets less liabilities
Directors and trustees
5
7.4y av
Staff
16
13 volunteers
Left since last filing
0
no seats appear to have opened
Officers and senior staff
1
named in Part VII
How am I connected?

ABC for Health Incorporated's network

5 people1 organisationi5 people and 1 organisation on this map.The large node is the subject of this page. Solid lines are what the register itself records (5). Violet dotted lines (1) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.

The board

5 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 5 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Chris OkunseriMember2018
8 yrs
Jake McDonaldMember2023
3 yrs
Robert A Peterson JRVice President/Treasurer2018
8 yrs
Robin ConkeyPresident/Secretary2018
8 yrs
Steve SimerleinMember2018
8 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

1 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Brynne McBrideChief Operating Officersince 2021

Pay and hours

year to 30 September 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Robert A Peterson JrVice President/Treasurer37.5$166k$22k
Brynne McBrideChief Operating Officer37.5$120k$12k
Robin ConkeyPresident/Secretary1$0
Steve SimerleinMember1$0
Chris OkunseriMember1$0
Jake McDonaldMember1$0

About

Legal name
Abc for Health Incorporated
EIN
391783748
Address
32 N Bassett St, Madison, WI, 53703-2606
State
Wisconsin
Mission
To provide health care consumers with the services and support they need to navigate a complex health care financing system. (as filed on the Form 990)
Activity (NTEE)
E70 Health care
IRS classification
501(c)03 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Health Care
Size band
6 (IRS master file code)
Formed
1994
Principal officer
Robert A Peterson Jr (as named on the Form 990)
IRS ruling date
1 June 1994
Status
Code 01 (unconditional exemption)
Form 990 filings on record
7, latest 2025
IRS Publication 78
GROUP

Most connected

Related organisations (Schedule R)

RelatedEDUCATIONAL SERVICES & ADVOCACYHealthwatch Wisconsin Inc

Longest observed on the filings

≥8years on the filingsChris Okunseri
≥8years on the filingsRobert A Peterson JR
≥8years on the filingsRobin Conkey
≥8years on the filingsSteve Simerlein

Latest return

year to 30 September 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 September 2025. US dollars, as filed.
Total assets
$3.4m
Total liabilities
$123k
Net assets or fund balances
$3.3m
Contributions and grants received
$877k
Program service revenue
$330k
Employees
16
Volunteers
13

Filed finances

1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.
Tax yearTotal revenueTotal expensesSurplus or deficit
2023$2.2m$1.3m$987k

As filed on the IRS Form 990. US dollars.