Direct Selling Association
Direct Selling Association's network
34 people4 organisationsi34 people and 4 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (34). Violet dotted lines (12) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
34 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 34 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Danny Spencer Lee Chair (also filed as Danny Lee) | Chairman | 2018 | 8 yrs |
| Kevin Guest Chair | Immediate Past Chairman | 2018 | 8 yrs |
| Aaron Eddington | Director | 2019 | 7 yrs |
| Alfredo Bala | Director | 2022 | 4 yrs |
| Andrew Schmidt | Director | 2022 | 4 yrs |
| Andrew Treanor | Director | 2022 | 4 yrs |
| Asma Ishaq | Director | 2022 | 4 yrs |
| Ben Riley | Director | 2022 | 4 yrs |
| Ben Rogers | Director | 2019 | 7 yrs |
| Cindy Monroe | Vice Chairman | 2019 | 7 yrs |
| Connie Tang | Director | 2018 | 8 yrs |
| David Merriman | Treasurer | 2018 | 8 yrs |
| Deborah Gibbins | Director | 2022 | 4 yrs |
| Dimitri Haloulos | Director | 2022 | 4 yrs |
| Heidi Leist | Director | 2023 | 3 yrs |
| J Andrew Law | Director | 2023 | 3 yrs |
| Jason Groves Esq (also filed as Jason Groves) | Director | 2022 | 4 yrs |
| Jill Blashack Strahan | Director | 2022 | 4 yrs |
| Jonathan Gelfand | Director | 2022 | 4 yrs |
| Joni Rogers-Kante | Vice Chairman | 2019 | 7 yrs |
| Liza Maldonado | Director | 2023 | 3 yrs |
| Marc Ashley | Director | 2023 | 3 yrs |
| Marjorie L Fine (also filed as Marjorie Fine) | Director | 2018 | 8 yrs |
| Mark Stastny | Director | 2019 | 7 yrs |
| Nancy Bogart | Director | 2022 | 4 yrs |
| Nathan Moore | Director | 2023 | 3 yrs |
| Paulo Moledo | Director | 2023 | 3 yrs |
| Randall Popelka | Director | 2022 | 4 yrs |
| Rick Libby | Director | 2019 | 7 yrs |
| Ryan Montgomery | Director | 2022 | 4 yrs |
| Ryan Reigle | Director | 2019 | 7 yrs |
| Steve Bosson | Director | 2022 | 4 yrs |
| Steve Fife | Director | 2023 | 3 yrs |
| Tyler Whitehead | Director | 2019 | 7 yrs |
Officers and senior leadership
10 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Adolfo Franco | Secretary/ Executive VP | since 2018 |
| Brian Bennett | Senior Dir. Public Affairs & Policy | since 2018 |
| Deborah T Ashford | Legal Counsel | since 2018 |
| Jennifer Dunleavey | VP, Administration and Operations | since 2018 |
| John W Webb | Senior Legal Counsel | since 2018 |
| Joseph Aquilina | Ethics & Compliance Counsel | since 2018 |
| Joseph N Mariano | President | since 2018 |
| Marcia Rhinehart | Director, Executive Office & Board | since 2018 |
| Melissa K Brunton | Senior VP, Meetings & Education | since 2018 |
| Nancy M Burke | VP, Membership Services | since 2018 |
Pay and hours
year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Joseph N Mariano | President | 37.5 | $678k | $72k | |
| Adolfo Franco | Secretary/ Executive VP | 37.5 | $340k | $45k | |
| Melissa K Brunton | Senior VP, Meetings & Education | 37.5 | $216k | $69k | |
| Brian Bennett | Senior Dir. Public Affairs | 37.5 | $212k | $51k | |
| Jennifer Dunleavey | VP, Administration and Operations | 37.5 | $192k | $41k | |
| John Webb | Senior Legal Counsel | 37.5 | $173k | $58k | |
| Nancy M Burke | VP, Membership Services | 37.5 | $146k | $46k | |
| Danny Lee | Chairman | 1 | $0 | ||
| Kevin Guest | Immediate Past Chairman | 1 | $0 | ||
| David Merriman | Treasurer | 1 | $0 | ||
| Cindy Monroe | Vice Chairman | 1 | $0 | ||
| Joni Rogers-Kante | Vice Chairman | 1 | $0 | ||
| Marc Ashley | Director | 1 | $0 | ||
| Alfredo Bala | Director | 1 | $0 | ||
| Jill Blashack Strahan | Director | 1 | $0 | ||
| Nancy Bogart | Director | 1 | $0 | ||
| Steve Bosson | Director | 1 | $0 | ||
| Aaron Eddington | Director | 1 | $0 | ||
| Steve Fife | Director | 1 | $0 | ||
| Marjorie Fine | Director | 1 | $0 | ||
| Jonathan Gelfand | Director | 1 | $0 | ||
| Deborah Gibbins | Director | 1 | $0 | ||
| Jason Groves | Director | 1 | $0 | ||
| Dimitri Haloulos | Director | 1 | $0 | ||
| Asma Ishaq | Director | 1 | $0 | ||
| J Andrew Law | Director | 1 | $0 | ||
| Heidi Leist | Director | 1 | $0 | ||
| Rick Libby | Director | 1 | $0 | ||
| Liza Maldonado | Director | 1 | $0 | ||
| Paulo Moledo | Director | 1 | $0 | ||
| Ryan Montgomery | Director | 1 | $0 | ||
| Nathan Moore | Director | 1 | $0 | ||
| Randall Popelka | Director | 1 | $0 | ||
| Ryan Reigle | Director | 1 | $0 | ||
| Ben Riley | Director | 1 | $0 | ||
| Ben Rogers | Director | 1 | $0 | ||
| Andrew Schmidt | Director | 1 | $0 | ||
| Mark Stastny | Director | 1 | $0 | ||
| Connie Tang | Director | 1 | $0 | ||
| Andrew Treanor | Director | 1 | $0 |
About
- Legal name
- Direct Selling Association
- EIN
- 410659918
- Address
- 1667 K St Nw Ste 1100, Washington, DC, 20006-1660
- State
- District of Columbia
- Mission
- To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O (as filed on the Form 990)
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Size band
- 7 (IRS master file code)
- Formed
- 1978
- Principal officer
- Dave Grimaldi (as named on the Form 990)
- IRS ruling date
- 1 May 1984
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 5, latest 2023
Most connected
Related organisations (Schedule R)
Longest observed on the filings
≥8years on the filingsDanny Spencer Lee
≥8years on the filingsKevin Guest
≥8years on the filingsConnie Tang
≥8years on the filingsDavid Merriman
Latest return
year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.- Total assets
- $5.2m
- Total liabilities
- $4m
- Net assets or fund balances
- $1.2m
- Contributions and grants received
- $0
- Program service revenue
- $5.2m
- Employees
- 11
- Volunteers
- 50