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US nonprofit · EIN 411820385 · Brainerd, MNiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 411820385) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe time served.Latest return IRS Form 990 series e-file data - 990 for the year to 31 December 2024: assets, liabilities, staff, website, telephone, pay.Finances by year IRS Form 990 e-file data - total revenue and total expenses by tax year.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue. Not a statement that the organisation is recruiting.Exemption status IRS Automatic Revocation of Exemption List (posted to 13 October 2026).Licence US Federal Government public domain.How we handle data

Visit Brainerd Inc

Revenue
$530k
year to 31 December 2024
Expenses
$510k
year to 31 December 2024
Total assets
$673k
$4k liabilities
Net assets
$670k
assets less liabilities
Directors and trustees
8
2.4 years on average
Staff
5
8 volunteers
Left since last filing
0
no seats appear to have opened
Officers and senior staff
1
named in Part VII
Exemption reinstated on 15 May 2022. The IRS had automatically revoked it on 15 May 2022 (after three years without a return). Source: IRS Automatic Revocation of Exemption List, posted to 13 October 2026.
How am I connected?

Visit Brainerd Inc's network

8 people3 organisationsi8 people and 3 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (8). Violet dotted lines (3) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.

The board

8 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 8 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Julie DegenCompany secretary2024
2 yrs
Karen RettkeDirector2024
2 yrs
Katie GoennerPresident2024
2 yrs
Ken LacyDirector2024
2 yrs
Matt MeansVice Preside2024
2 yrs
Rachael LundDirector2024
2 yrs
Samanth ClueverDirector2024
2 yrs
Tom VaseckaTreasurer2024
2 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

1 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Mary JohnsonExecutive Di2024

Pay and hours

year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Mary JohnsonExecutive Di40$90k
Katie GoennerPresident2$0
Matt MeansVice Preside2$0
Tom VaseckaTreasurer2$0
Julie DegenSecretary2$0
Ken LacyDirector2$0
Rachael LundDirector2$0
Samanth ClueverDirector2$0
Karen RettkeDirector2$0

About

Legal name
Visit Brainerd Inc
EIN
411820385
Address
214 S 7th St, Brainerd, MN, 56401-3613
State
Minnesota
Mission
Visit brainerd is the official destination marketing organization and visitor's bureau for the cities of baxter and brainerd, mn. Established in 1995, as a non-profit corporation, we represent the tourism and hospitality businesses within the cities of baxter and brainerd. We are committed to poromoting the cities as a leisure, business and convention travel destination, and as the economic... (as filed on the Form 990)
Activity (NTEE)
S41 Community improvement and capacity building
IRS classification
501(c)06 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Community Improvement & Capacity Building
Size band
5 (IRS master file code)
Formed
1995
Principal officer
Katie Goenner (as named on the Form 990)
IRS ruling date
1 August 2024
Status
Code 01 (unconditional exemption)
Form 990 filings on record
1, latest 2024

Most connected

Longest observed on the filings

≥2years on the filingsJulie Degen
≥2years on the filingsKaren Rettke
≥2years on the filingsKatie Goenner
≥2years on the filingsKen Lacy

Latest return

year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.
Total assets
$673k
Total liabilities
$4k
Net assets or fund balances
$670k
Contributions and grants received
$10k
Program service revenue
$530k
Employees
5
Volunteers
8

Filed finances

1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.
Tax yearTotal revenueTotal expensesSurplus or deficit
2024$530k$510k$20k

As filed on the IRS Form 990. US dollars.