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Governance Register
US nonprofit · EIN 462005479 · San Francisco, CAiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 462005479) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe tenure.Latest return IRS Form 990 series e-file data - 990 for the year to 31 December 2025: assets, liabilities, staff, website, telephone, pay.Finances by year IRS Form 990 e-file data - total revenue and total expenses by tax year.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue (us-approach-v4-clean). Not a statement that the organisation is recruiting.Deductibility IRS Publication 78 data (code PC), downloaded 18 October 2026.Licence US Federal Government public domain.How we handle data

Rethink Media Inc's network

10 people4 organisationsi10 people and 4 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (10). Violet dotted lines (4) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.

The board

10 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 10 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Tyler Lewis ChairBoard Chair2022
4 yrs
Amanda SimonDirector2024
2 yrs
Chris DunnTreasurer2018
8 yrs
Jennifer CarnigDirector2024
2 yrs
Joann Lee WagnerDirector2024
2 yrs
Jonas KiefferDirector2024
2 yrs
Kathy ArmstrongCompany secretary2019
7 yrs
Nancy Chi CantalupoDirector2022
4 yrs
Reva PatwardhanDirector2018
8 yrs
Sapreet Kaur SalujaDirector2019
7 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

6 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Eva Galanes-RosenbaumChief of Staffsince 2020
Fadwa RashidDir. of Financesince 2022
Lynn FahseltExecutive Directorsince 2019
Mark Reading-SmithExecutive Dir.since 2023
Peter FerenbachDirector of Strategysince 2019
Roger CoxDirector of Financesince 2018

Pay and hours

year to 31 December 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Mark Reading-SmithExecutive Dir.40$168k$23k
Eva Galanes-RosenbaumCOO40$139k$17k
Fadwa RashidCFO40$122k$26k
Randa WahbeProgram Dir.40$107k$15k
MacKenzie HamiltonProgram Dir.40$107k$14k
Nancy Chi CantalupoDirector1$0
Reva PatwardhanDirector1$0
Tyler LewisBoard Chair1$0
Chris DunnTreasurer1$0
Kathy ArmstrongSecretary1$0
Jennifer CarnigDirector1$0
Sapreet Kaur SalujaDirector1$0
Joann Lee WagnerDirector1$0
Amanda SimonDirector1$0
Jonas KiefferDirector1$0

About

Legal name
Rethink Media Inc
EIN
462005479
Address
2443 Fillmore St 380-7140, San Francisco, CA, 94115-1814
State
California
Mission
We Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support. (as filed on the Form 990)
Activity (NTEE)
B19 Education
IRS classification
501(c)03 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Education
Size band
6 (IRS master file code)
Formed
2014
Principal officer
Mark Reading-Smith (as named on the Form 990)
IRS ruling date
1 May 2014
Status
Code 01 (unconditional exemption)
Form 990 filings on record
6, latest 2024
IRS Publication 78
PC (contributions deductible)

Most connected

Longest observed on the filings

≥8years on the filingsChris Dunn
≥8years on the filingsReva Patwardhan
≥7years on the filingsKathy Armstrong
≥7years on the filingsSapreet Kaur Saluja

Latest return

year to 31 December 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2025. US dollars, as filed.
Total assets
$2.5m
Total liabilities
$247k
Net assets or fund balances
$2.3m
Contributions and grants received
$2.3m
Program service revenue
$97k
Employees
17

Filed finances

1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.
Tax yearTotal revenueTotal expensesSurplus or deficit
2024$1.8m$2.2mDeficit $439k

As filed on the IRS Form 990. US dollars.