Skip to content
Governance Register
US nonprofit · EIN 463513958 · Oro Valley, AZiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 463513958) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe tenure.Latest return IRS Form 990 series e-file data - 990 for the year to 31 December 2024: assets, liabilities, staff, website, telephone, pay.Renewal outlook Computed by Governance Register from the observed filing history and filed revenue (us-approach-v4-clean). Not a statement that the organisation is recruiting.Deductibility IRS Publication 78 data (code PC), downloaded 18 October 2026.Licence US Federal Government public domain.How we handle data

Illustrative Mathematics' network

8 peoplei8 people on this map.The large node is the subject of this page. Solid lines are what the register itself records (8). Form 990 filings give names without a person identifier; SEC insider filings carry a CIK.

The board

8 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 8 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.
NameRole as filedSinceOn the board
Barbara ChowDirector2018
8 yrs
Denise WalstonDirector2020
6 yrs
Dominick SekichDirector2020
6 yrs
George ZettlerTreasurer/Secretary2018
8 yrs
Heather HillDirector2018
8 yrs
Lisa CarmonaDirector2019
7 yrs
Michael CasserlyDirector2022
4 yrs
Paul Palmer JRDirector2022
4 yrs
Under 5 years5 to 6 years6 years or more

Officers and senior leadership

26 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Brandi TylerVP of Marketingsince 2022
Brendan SheanSoftware Enginnersince 2018
Camelia Valentine BraxtonVP Human Resources and Talent MGTsince 2022
Dionne Aminata - SR DirectorStrategic Intiatives (Thru Sept.)2023
Dylan DechantSr Director of Engineering2023
Elizabeth Ramirez - Interim VPOf Prof Learning Products & Services2022
Elizabeth Ramirez - VP ofImplementation Programs2023
Eric ConnallySoftware Enginnersince 2018
Gail Hartman - SR VPProduct Strategy and Development2023
Kari FinesDirector of Operationssince 2019
Karl NelsonVice President, COO and CTOsince 2018
Karl Nelson - CIO VP ofTechnology and Informationsince 2022
Katherine NowakContent Development Directorsince 2019
Katherine Nowak to 42922VP, Product Strategy2022
Kristen WelchCFO and Vice Presidentsince 2018
Kristin UmlandPresident, Cpo, VP Product Strategysince 2019
Lakan CookDirector of Im Certified Partnerships2019
Leah NIU - SR SpecialistSalesforce Architect2023
Leah NIU SR DirectorOf Salesforce Mgmt and It2022
MAX Ray-Riek SR DirectorOf K-12 Pro. Learning Catalogue2022
Olivia RussellDirector of Im Certified Partnerships2020
Shelly JurmainInterim CFO and Controller2018
Tamara RichardsControllersince 2022
Trisha ThomasVice Presidentsince 2018
William McCallumCEOsince 2020
Windy Hamilton -Senior DirectorRevenue Operations & Reporting2022

Pay and hours

year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
William McCallumCEO40$378k$32k
Kristin UmlandPresident40$318k$40k
Kristen WelchCFO40$291k$29k
Gail Hartman - Sr VPProduct Development40$245k$19k
Dylan Dechant- VP ofEngineering and Innovation40$234k$35k
Elizabeth Ramirez - VP ofImplementation Programs40$198k$16k
Brandi Tyler- VP ofBrand and Communications40$193k$37k
Aurora ZiobrowskiDirector of Engineering40$191k$16k
Latoya Byrd- VP ofClient and Partner Success40$186k$33k
Tamara Richards- Associate VPBusiness Solutions Adminstration40$178k$26k
Eric ConnallyPrincipal Software Engineer40$175k$6k
Windy Hamilton- Senior DirectorRevenue Operations and Reporting40$172k$28k
Alejandra Alvarado - Senior DirectoProduct Strategy40$168k$8k
George ZettlerTreasurer/Secretary0.5$0
Barbara ChowDirector0.5$0
Lisa CarmonaDirector0.5$0
Heather HillDirector0.5$0
Denise WalstonDirector0.5$0
Rhett Dornback-BenderDirector0.5$0
Sara AllenDirector0.5$0

About

Legal name
Illustrative Mathematics
EIN
463513958
Address
11900 N la Canada Dr Unit 69822, Oro Valley, AZ, 85737-4074
State
Arizona
Mission
At illustrative mathematics we are committed to creating a world where all learners know, use, and enjoy mathematics. We craft and deliver high-quality educational resources for teachers and students by developing great people who work in spirited (continued on sch o) teams to do extraordinary things. (as filed on the Form 990)
Activity (NTEE)
B01 Education
IRS classification
501(c)03 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Education
Size band
8 (IRS master file code)
Formed
2013
Principal officer
Kristin Umland (as named on the Form 990)
IRS ruling date
1 July 2014
Status
Code 01 (unconditional exemption)
Form 990 filings on record
5, latest 2023
IRS Publication 78
PC (contributions deductible)

Most connected

Longest observed on the filings

≥8years on the filingsBarbara Chow
≥8years on the filingsGeorge Zettler
≥8years on the filingsHeather Hill
≥7years on the filingsLisa Carmona

Latest return

year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.
Total assets
$11.7m
Total liabilities
$3m
Net assets or fund balances
$8.6m
Contributions and grants received
$4m
Program service revenue
$14.3m
Employees
107
Volunteers
7

State registration

1 entityiBusiness-entity registers published by US states. These records are matched to this organisation by name and state, not by EIN, and are labelled as likely matches. Street addresses are not shown.
Illustrative Mathematics likely matchiMatched by exact name and state (and ZIP where shown). State registers do not publish EINs, so this is not a confirmed match. Source: Texas Comptroller of Public Accounts, entity data (data.texas.gov 9cir-efmm). Licence not stated. Data last fetched 18 October 2026.
State
Texas
Status
Not stated
Formed
Not stated
Registered agent
Not stated

This register does not publish officers or directors.