Visit Pensacola Inc
Revenue
$14m
year to 30 September 2024
Expenses
$14.1m
year to 30 September 2024
Total assets
$3.7m
$2.1m liabilities
Net assets
$1.6m
assets less liabilities
Directors and trustees
11
3.9 years on average
Staff
20
employees, year to 30 September 2024
Chair observed
≥2 yrs
Rachel Gillette
Left since last filing
0
no seats appear to have opened
Visit Pensacola Inc's network
11 people7 organisationsi11 people and 7 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (11). Violet dotted lines (8) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
11 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 11 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Rachel Gillette Chair | Chairman | 2022 | 4 yrs |
| Ali Green | Trustee | 2023 | 3 yrs |
| Amanda Mills | Trustee | 2022 | 4 yrs |
| Brent Lane | Trustee | 2022 | 4 yrs |
| Dae Patel | Trustee | 2023 | 3 yrs |
| Greg Harris | Trustee | 2023 | 3 yrs |
| Sid Williams-Heath | Treasurer | 2022 | 4 yrs |
| Sterling Gilliam | Trustee | 2024 | 2 yrs |
| Terry Branch | Company secretary | 2023 | 3 yrs |
| Tim Carn | Trustee | 2022 | 4 yrs |
| Warren Sonnen | Vice-chair | 2022 | 4 yrs |
Officers and senior leadership
3 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| DC Reeves | Treasurer | 2019 |
| Darien Schaefer | President | since 2020 |
| Steve Hayes | President | since 2018 |
Pay and hours
year to 30 September 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Darien Schaefer | President | 40 | $168k | ||
| Greg Harris | Trustee | 1 | $0 | ||
| Sterling Gilliam | Trustee | 1 | $0 | ||
| Terry Branch | Secretary | 1 | $0 | ||
| Ali Green | Trustee | 1 | $0 | ||
| Sid Williams-Heath | Treasurer | 1 | $0 | ||
| Tim Carn | Trustee | 1 | $0 | ||
| Amanda Mills | Trustee | 1 | $0 | ||
| Warren Sonnen | Vice-chair | 1 | $0 | ||
| Dae Patel | Trustee | 1 | $0 | ||
| Rachel Gillette | Chairman | 1 | $0 | ||
| Brent Lane | Trustee | 1 | $0 |
About
- Legal name
- Visit Pensacola Inc
- EIN
- 463684826
- Address
- 1401 E Gregory St, Pensacola, FL, 32502-4368
- State
- Florida
- Mission
- To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County. (as filed on the Form 990)
- Activity (NTEE)
- S41 Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 6 (IRS master file code)
- Formed
- 2013
- IRS ruling date
- 1 April 2015
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 7, latest 2024
Most connected
Longest observed on the filings
≥4years on the filingsRachel Gillette
≥4years on the filingsAmanda Mills
≥4years on the filingsBrent Lane
≥4years on the filingsSid Williams-Heath
Latest return
year to 30 September 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 September 2024. US dollars, as filed.- Total assets
- $3.7m
- Total liabilities
- $2.1m
- Net assets or fund balances
- $1.6m
- Contributions and grants received
- $13.8m
- Program service revenue
- $16k
- Employees
- 20
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2023 | $14m | $14.1m | Deficit $122k |
As filed on the IRS Form 990. US dollars.