La Crosse County Convention and Visitors Bureau
La Crosse County Convention and Visitors Bureau's network
23 people18 organisationsi23 people and 18 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (23). Violet dotted lines (18) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
23 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 23 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Ashley Santolin | Director | 2021 | 5 yrs |
| Austin Wells | Director | 2024 | 2 yrs |
| Barb Janssen | Director | 2023 | 3 yrs |
| Billy Bergeron | Director | 2024 | 2 yrs |
| Brody Meier | Director | 2023 | 3 yrs |
| Cherryl Jostad | Director | 2021 | 5 yrs |
| Chris Roderique | Treasurer | 2018 | 8 yrs |
| Dan Kapanke | Director | 2018 | 8 yrs |
| Dan Stevens | Director | 2019 | 7 yrs |
| Dan Wick | Director | 2018 | 8 yrs |
| David Pierce | Director | 2024 | 2 yrs |
| David Ring | President | 2018 | 8 yrs |
| Jay Patel | Director | 2021 | 5 yrs |
| Jen Burch | Vice President | 2021 | 5 yrs |
| Kalynn Krueger | Director | 2021 | 5 yrs |
| Kapena Faitau | Director | 2024 | 2 yrs |
| Nathan Franklin | Director | 2019 | 7 yrs |
| Pat Stephens | Director | 2018 | 8 yrs |
| Patrick Barlow | Director | 2019 | 7 yrs |
| Pete Boese | Company secretary | 2018 | 8 yrs |
| Ryan Johnson | Director | 2018 | 8 yrs |
| Sheila Wieser | Director | 2024 | 2 yrs |
| Vicki Markussen | Director | 2021 | 5 yrs |
Officers and senior leadership
1 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Arlan AJ Frels | Executive Director | since 2018 |
Pay and hours
year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Arlan Aj Frels | Executive Director | 45 | $140k | $4k | |
| Pete Boese | Secretary | 1 | $0 | ||
| Chris Roderique | Treasurer | 1 | $0 | ||
| David Ring | President | 1 | $0 | ||
| Pat Stephens | Director | 1 | $0 | ||
| Ryan Johnson | Director | 1 | $0 | ||
| Dan Wick | Director | 1 | $0 | ||
| Patrick Barlow | Director | 1 | $0 | ||
| Dan Stevens | Director | 1 | $0 | ||
| Nathan Franklin | Director | 1 | $0 | ||
| Cherryl Jostad | Director | 1 | $0 | ||
| Jay Patel | Director | 1 | $0 | ||
| Ashley Santolin | Director | 1 | $0 | ||
| Jen Burch | Vice President | 1 | $0 | ||
| Kalynn Krueger | Director | 1 | $0 | ||
| Vicki Markussen | Director | 1 | $0 | ||
| Brody Meier | Director | 1 | $0 | ||
| Dan Kapanke | Director | 1 | $0 | ||
| Barb Janssen | Director | 1 | $0 | ||
| Sheila Wieser | Director | 1 | $0 | ||
| David Pierce | Director | 1 | $0 | ||
| Austin Wells | Director | 1 | $0 | ||
| Billy Bergeron | Director | 1 | $0 | ||
| Kapena Faitau | Director | 1 | $0 |
About
- Legal name
- La Crosse County Convention and Visitors Bureau
- EIN
- 475565883
- Address
- 123 7th St S, La Crosse, WI, 54601-4151
- State
- Wisconsin
- Mission
- To improve the overall image of the greater la crosse county area, to strengthen the spirit of community involvement among our citizens and business community, to attract visitors and promote the holding and conducting of conventions, public gatherings and attractions. We also develop and foster civic interest and participation in the attraction of visitors, the holding conventions and... (as filed on the Form 990)
- Activity (NTEE)
- S41 Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 6 (IRS master file code)
- Formed
- 2016
- Principal officer
- Aj Frels (as named on the Form 990)
- IRS ruling date
- 1 June 2016
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 6, latest 2024
Most connected
Related organisations (Schedule R)
Longest observed on the filings
≥8years on the filingsChris Roderique
≥8years on the filingsDan Kapanke
≥8years on the filingsDan Wick
≥8years on the filingsDavid Ring
Latest return
year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.- Total assets
- $2m
- Total liabilities
- $73k
- Net assets or fund balances
- $1.9m
- Contributions and grants received
- $50k
- Program service revenue
- $1.9m
- Employees
- 16
- Volunteers
- 10
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2024 | $2m | $2m | Deficit $13k |
As filed on the IRS Form 990. US dollars.