Sonoma County Tourism Bureau Inc
Sonoma County Tourism Bureau Inc's network
21 people7 organisationsi21 people and 7 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (21). Violet dotted lines (8) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
21 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 18 voting members of its governing body on its latest Form 990 Part VI; we list 21 in Part VII (Part VII does not always name every voting member).| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Brian Marchi Chair | Chair | 2023 | 3 yrs |
| Joe Bartolomei Chair | Chair | 2018 | 8 yrs |
| Bert Rangel | Company secretary | 2018 | 8 yrs |
| Brad Calkins Exited 523 | Director | 2023 | 3 yrs |
| Brandon Mrkvicka | Director | 2023 | 3 yrs |
| Caroline Shaw | Director | 2023 | 3 yrs |
| Crista Luedtke | Director | 2018 | 8 yrs |
| Edward ROE | Director | 2021 | 5 yrs |
| Gregg Pearson Exited 1222 | Director | 2023 | 3 yrs |
| Jennifer Buffo | Director | 2018 | 8 yrs |
| KEO Hornbostel | Vice Chair | 2019 | 7 yrs |
| Kirk LOK | Director | 2021 | 5 yrs |
| Kirstyne Lange | Director | 2023 | 3 yrs |
| Margaret Grahame | Director | 2023 | 3 yrs |
| Michael Trillo | Director | 2023 | 3 yrs |
| Monica Hubert Joined 223 | Director | 2023 | 3 yrs |
| Scott Alonso Joined 623 | Director | 2023 | 3 yrs |
| Susan Lee Vick Exited 1122 | Director | 2023 | 3 yrs |
| Thera Buttaro | Director | 2018 | 8 yrs |
| Timothy R Zahner (also filed as TIM Zahner) | Director | 2021 | 5 yrs |
| Tony Pace Joined 523 | Director | 2023 | 3 yrs |
Officers and senior leadership
15 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Claudia Vecchio | Chief Executive Officer | since 2019 |
| Claudia Vecchio Start 112017 | Chief Executive Officer | 2018 |
| Deleyse Langdale | Vice President | 2020 |
| Jennifer Richards | Vice President | since 2020 |
| Jill S Vanden Heuvel | Director of Advertising | 2018 |
| Jonathan Westom | Vice President, Business Development | 2023 |
| Kelly Bass Seibel | Vice President, Community Engagement | 2023 |
| Lori Angstadt | Vice President, Finance & Operations | since 2020 |
| Mark J Crabb Left 12018 | Chief Sales Officer | 2018 |
| Paula Johnson | Director of Operations | 2019 |
| Timothy R Zahner | Chief Marketing Officer | 2018 |
| Timothy R Zahner Left 92018 | Chief Marketing Officer | 2019 |
| Todd O'Leary | Vice President, Marketing & Communications | since 2020 |
| William Judson | Chief Financial Officer | 2018 |
| William Judson Left 42019 | Chief Financial Officer | 2019 |
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Claudia Vecchio | President/CEO | 40 | $326k | $12k | |
| Jonathan Westom | VP Business Development | 40 | $198k | $19k | |
| Lori Angstadt | VP Finance & Operations | 40 | $187k | $13k | |
| Kelly Bass Seibel | VP Community Engagement | 40 | $176k | $8k | |
| Frank Filice | VP Marketing & Communicati | 40 | $163k | $8k | |
| Brian Marchi | Chair | 1 | $0 | ||
| Keo Hornbostel | Vice Chair | 1 | $0 | ||
| Bert Rangel | Secretary | 1 | $0 | ||
| Crista Luedtke | Director | 1 | $0 | ||
| Caroline Shaw | Director | 1 | $0 | ||
| Thera Buttaro | Director | 1 | $0 | ||
| Jennifer Buffo | Director | 1 | $0 | ||
| Joe Bartolomei | Director | 1 | $0 | ||
| Margaret Grahame | Director | 1 | $0 | ||
| Scott Alonso | Director | 1 | $0 | ||
| Kirstyne Lange | Director | 1 | $0 | ||
| Brandon Mrkvicka | Director | 1 | $0 | ||
| Tim Zahner | Director | 1 | $0 | ||
| Kirk Lok | Director | 1 | $0 | ||
| Karim Ikrimah | Director | 1 | $0 | ||
| Andrea Griffin | Director | 1 | $0 | ||
| Michael Collins Joined 525 | Director | 1 | $0 | ||
| Benjamin Bailey Joined 525 | Director | 1 | $0 | ||
| Monica Hubert Exited 1124 | Director | 1 | $0 | ||
| Brian Sommer Exited 1124 | Director | 1 | $0 | ||
| Tony Pace Exited 525 | Director | 1 | $0 |
About
- Legal name
- Sonoma County Tourism Bureau Inc
- EIN
- 651241411
- Address
- 3558 Round Barn Blvd Ste 106, Santa Rosa, CA, 95403-0989
- State
- California
- Mission
- Promote overnight stays and encourage tourism within sonoma county. (as filed on the Form 990)
- Activity (NTEE)
- S41 Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 7 (IRS master file code)
- Formed
- 2005
- Principal officer
- Claudia Vecchio (as named on the Form 990)
- IRS ruling date
- 1 July 2005
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 6, latest 2023
Most connected
Longest observed on the filings
≥8years on the filingsJoe Bartolomei
≥8years on the filingsBert Rangel
≥8years on the filingsCrista Luedtke
≥8years on the filingsJennifer Buffo
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $7.1m
- Total liabilities
- $1.8m
- Net assets or fund balances
- $5.3m
- Contributions and grants received
- $9m
- Program service revenue
- $7k
- Employees
- 29
- Volunteers
- 24