Visit Santa Cruz County
Revenue
$3.2m
year to 30 June 2025
Expenses
$3.1m
year to 30 June 2025
Total assets
$2.8m
$1.9m liabilities
Net assets
$918k
assets less liabilities
Directors and trustees
25
3.1 years on average
Staff
11
employees, year to 30 June 2025
Left since last filing
6
24% of the board
Officers and senior staff
2
named in Part VII
Visit Santa Cruz County's network
25 people15 organisationsi25 people and 15 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (25). Violet dotted lines (15) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
25 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 25 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Bhavana Patel | Treasurer | 2019 | 7 yrs |
| Bhavesh Patel | Board Member | 2025 | 1 yr |
| Bijal Patel | Board Member | 2019 | 7 yrs |
| Consuelo Alba | Board Member | 2025 | 1 yr |
| Doug Lord | President | 2023 | 3 yrs |
| Foster Andersen | Board Member | 2023 | 3 yrs |
| Gar Eidam | Board Member | 2025 | 1 yr |
| Gerry Jensen | Board Member | 2025 | 1 yr |
| Hector Escobedo | Board Member | 2025 | 1 yr |
| Herman Wuysang | Board Member | 2024 | 2 yrs |
| Jeanette Guire | Board Member | 2023 | 3 yrs |
| Jess Brown | Board Member | 2024 | 2 yrs |
| John Pickart | Board Member | 2024 | 2 yrs |
| Josh Belcher | Board Member | 2023 | 3 yrs |
| Justin Cummings | Board Member | 2023 | 3 yrs |
| Keiki McKay | Board Member | 2024 | 2 yrs |
| Kent Berman | Board Member | 2021 | 5 yrs |
| Mercedes Lewis | At-Large | 2023 | 3 yrs |
| Morgan Stuart | Vice President | 2024 | 2 yrs |
| Owen Lawlor | Board Member | 2024 | 2 yrs |
| Sonja Brunner | Board Member | 2021 | 5 yrs |
| Susie O'Hara | Board Member | 2025 | 1 yr |
| Victor Patel | Board Member | 2023 | 3 yrs |
| Zachary Davis | Company secretary | 2023 | 3 yrs |
| Zoe Carter | Board Member | 2025 | 1 yr |
Officers and senior leadership
2 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Maggie Ivy | Executive Direc | since 2019 |
| Terence Concannon | Executive Dir. | since 2023 |
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Terence Concannon | Executive Dir. | 40 | $230k | ||
| Doug Lord | President | 2 | $0 | ||
| Susie O'Hara | Board Member | 2 | $0 | ||
| Jess Brown | Board Member | 2 | $0 | ||
| Owen Lawlor | Board Member | 2 | $0 | ||
| Josh Belcher | Board Member | 2 | $0 | ||
| Kent Berman | Board Member | 2 | $0 | ||
| Consuelo Alba | Board Member | 2 | $0 | ||
| Mercedes Lewis | At-Large | 2 | $0 | ||
| Keiki McKay | Board Member | 2 | $0 | ||
| Zoe Carter | Board Member | 2 | $0 | ||
| Bhavana Patel | Treasurer | 2 | $0 | ||
| Zachary Davis | Secretary | 2 | $0 | ||
| Jeanette Guire | Board Member | 2 | $0 | ||
| John Pickart | Board Member | 2 | $0 | ||
| Justin Cummings | Board Member | 2 | $0 | ||
| Herman Wuysang | Board Member | 2 | $0 | ||
| Gar Eidam | Board Member | 2 | $0 | ||
| Sonja Brunner | Board Member | 2 | $0 | ||
| Victor Patel | Board Member | 2 | $0 | ||
| Bijal Patel | Board Member | 2 | $0 | ||
| Gerry Jensen | Board Member | 2 | $0 | ||
| Foster Andersen | Board Member | 2 | $0 | ||
| Hector Escobedo | Board Member | 2 | $0 | ||
| Bhavesh Patel | Board Member | 2 | $0 | ||
| Morgan Stuart | Vice President | 2 | $0 |
About
- Legal name
- Visit Santa Cruz County
- EIN
- 770200405
- Address
- 725 Front St Ste 200, Santa Cruz, CA, 95060-4538
- State
- California
- Mission
- City & county tourism promotion (as filed on the Form 990)
- Activity (NTEE)
- S33L Community improvement and capacity building
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Community Improvement & Capacity Building
- Size band
- 6 (IRS master file code)
- Formed
- 1988
- Principal officer
- Terence Concannon (as named on the Form 990)
- IRS ruling date
- 1 July 1997
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 6, latest 2025
Most connected
Longest observed on the filings
≥7years on the filingsBhavana Patel
≥7years on the filingsBijal Patel
≥5years on the filingsKent Berman
≥5years on the filingsSonja Brunner
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $2.8m
- Total liabilities
- $1.9m
- Net assets or fund balances
- $918k
- Contributions and grants received
- $0
- Program service revenue
- $3.1m
- Employees
- 11
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2023 | $3.2m | $3.1m | $31k |
As filed on the IRS Form 990. US dollars.