The Brandlab's network
16 people2 organisationsi16 people and 2 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (16). Violet dotted lines (2) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
16 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Tenure and departures are observed across annual filings. Observed tenure is a lower bound - a member may have joined before the first year on record. The organisation reported 12 voting members of its governing body on its latest Form 990 Part VI; we list 16 in Part VII (Part VII does not always name every voting member).| Name | Role as filed | Since | On the board |
|---|---|---|---|
| Kathy McCuskey Chair | Board Chair | 2020 | 6 yrs |
| Alyssa Abilo | Director | 2022 | 4 yrs |
| Anthony Romano | Director | 2024 | 2 yrs |
| Cindy Olson | Director | 2025 | 1 yr |
| Delphine Daniels | Director | 2025 | 1 yr |
| Eric Ashworth | Director | 2022 | 4 yrs |
| Jeff King | Director | 2019 | 7 yrs |
| Lorenz Esguerra | Treasurer | 2022 | 4 yrs |
| Lynn Franz | Director | 2024 | 2 yrs |
| Mary Beth George | Vice Chair | 2020 | 6 yrs |
| Mercedes McFarland Jackson | Director | 2025 | 1 yr |
| Myron King | Director | 2024 | 2 yrs |
| Sean Irwin | Director | 2025 | 1 yr |
| Taylor Harris | Company secretary | 2021 | 5 yrs |
| Thomas Jefferson | Director | 2021 | 5 yrs |
| Travon Sellers | Director | 2019 | 7 yrs |
Officers and senior leadership
4 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Ellen Walthour | Executive Director | since 2018 |
| Kelli Wililams | Interim CEO / CEO | since 2023 |
| Kelli Williams | CEO | 2025 |
| Maggie McCracken | Chief Executive Officer | since 2021 |
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Kelli Williams | CEO | 50 | $216k | $5k | |
| Kathy McCuskey | Board Chair | 2 | $0 | ||
| Mary Beth George | Vice Chair | 1 | $0 | ||
| Lorenz Esguerra | Treasurer | 2 | $0 | ||
| Taylor Harris | Secretary | 0.25 | $0 | ||
| Travon Sellers | Director | 0.25 | $0 | ||
| Thomas Jefferson | Director | 0.25 | $0 | ||
| Sean Irwin | Director | 0.25 | $0 | ||
| Myron King | Director | 0.25 | $0 | ||
| Lynn Franz | Director | 0.25 | $0 | ||
| Jeff King | Director | 0.25 | $0 | ||
| Delphine Daniels | Director | 0.25 | $0 | ||
| Anthony Romano | Director | 0.25 | $0 | ||
| Alyssa Abilo | Director | 0.25 | $0 | ||
| Cindy Olson | Director | 0.25 | $0 | ||
| Eric Ashworth | Director | 0.25 | $0 | ||
| Mercedes McFarland Jackson | Director | 0.25 | $0 |
About
- Legal name
- The Brandlab
- EIN
- 800199088
- Address
- Po Box 8159, Minneapolis, MN, 55408-0159
- State
- Minnesota
- Mission
- To change the face and voice of the marketing and advertising profession. (as filed on the Form 990)
- Activity (NTEE)
- O51 Youth development
- IRS classification
- 501(c)03 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Youth Development
- Size band
- 5 (IRS master file code)
- Formed
- 2008
- Principal officer
- Ken Lawrence (as named on the Form 990)
- IRS ruling date
- 1 September 2008
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 8, latest 2025
- IRS Publication 78
- PC (contributions deductible)
Most connected
Longest observed on the filings
≥7years on the filingsJeff King
≥7years on the filingsTravon Sellers
≥6years on the filingsKathy McCuskey
≥6years on the filingsMary Beth George
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $591k
- Total liabilities
- $265k
- Net assets or fund balances
- $326k
- Contributions and grants received
- $1.2m
- Program service revenue
- $188k
- Grants and similar paid out
- $75k
- Employees
- 103
- Volunteers
- 16