Check MY ADS Institute
Donations deductibleRevenue
$1.5m
year to 31 December 2024
Expenses
$2.1m
year to 31 December 2024
Total assets
$600k
$27k liabilities
Net assets
$573k
assets less liabilities
Directors and trustees
4
3.9 years on average
Staff
12
employees, year to 31 December 2024
Left since last filing
0
no seats appear to have opened
Officers and senior staff
2
named in Part VII
Check MY ADS Institute's network
4 people4 organisationsi4 people and 4 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (4). Violet dotted lines (4) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
4 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 6 voting members of its governing body on its latest Form 990 Part VI, which matches the board listed here.| Name | Role as filed | Since | On the board |
|---|---|---|---|
| David Carroll | Board Member | 2022 | 4 yrs |
| Dr Joan Donovan | Board Member | 2023 | 3 yrs |
| Sabrina Hersi Issa | Board Member | 2023 | 3 yrs |
| Zachary Edwards | Board Member | 2022 | 4 yrs |
Under 5 years5 to 6 years6 years or more
Officers and senior leadership
2 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Claire Atkin | CEO/Treasurer | since 2022 |
| Nandini Jammi | Chief Strategy Officer | since 2022 |
Pay and hours
year to 31 December 2024iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Claire Atkin | CEO/Co-Founder | 40 | $150k | $7k | |
| Nandini Jammi | Chief Strategy Officer | 40 | $144k | $6k | |
| Dr Joan Donovan | Board Member | 0 | $0 | ||
| David Carroll | Board Member | 0 | $0 | ||
| Zachary Edwards | Board Member | 0 | $0 | ||
| Sabrina Hersi Issa | Board Member | 0 | $0 | ||
| Claire Atkin | CEO/Co-Founder | 5 | $0 | ||
| Nandini Jammi | Chief Strategy Officer | 5 | $0 |
Colorado roster
8 listediOfficers, directors and trustees from the latest filing with the Colorado Secretary of State (document 20263007625). Titles are as filed; some entries are registered agents or custodians of records rather than board members. Source: data.colorado.gov, public domain.| Name | Title as filed |
|---|---|
| David Carroll | Director |
| Joan Donovan | Director |
| Barbara Sprute | Assistant Secretary |
| Claire Atkin | CEO / Treasurer |
| Nandini Jammi | Cso / Secretary |
| Sabrina Hersi Issa | Director |
| Claire Atkin | CEO & Treasurer |
| Claire Atkin |
About
- Legal name
- Check My Ads Institute
- EIN
- 871895699
- Address
- 1802 Vernon St Nw PMB 500, Washington, DC, 20009-1217
- State
- District of Columbia
- Mission
- Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public. (as filed on the Form 990)
- Activity (NTEE)
- B05 Education
- IRS classification
- 501(c)03 (tax-exempt under section 501(c)(3) where shown)
- Classified purpose
- Education
- Size band
- 5 (IRS master file code)
- Formed
- 2021
- Principal officer
- Claire Atkin (as named on the Form 990)
- IRS ruling date
- 1 November 2021
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 3, latest 2024
- IRS Publication 78
- PC (contributions deductible)
Most connected
Longest observed on the filings
≥4years on the filingsDavid Carroll
≥4years on the filingsZachary Edwards
≥3years on the filingsDr Joan Donovan
≥3years on the filingsSabrina Hersi Issa
Latest return
year to 31 December 2024iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 31 December 2024. US dollars, as filed.- Total assets
- $600k
- Total liabilities
- $27k
- Net assets or fund balances
- $573k
- Contributions and grants received
- $1.5m
- Program service revenue
- $575
- Employees
- 12
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2024 | $1.5m | $2.1m | Deficit $594k |
As filed on the IRS Form 990. US dollars.