Specialty Equipment Market Association
Specialty Equipment Market Association's network
18 people7 organisationsi18 people and 7 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (18). Violet dotted lines (13) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.The board
18 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 14 voting members of its governing body on its latest Form 990 Part VI; we list 18 in Part VII (Part VII does not always name every voting member).| Name | Role as filed | Since | On the board |
|---|---|---|---|
| James Lawrence Chair | Immediate Past Chair & Secretary | 2018 | 8 yrs |
| Kyle Fickler Chair | Chairman | 2018 | 8 yrs |
| Melanie White Chair | Chair Elect | 2020 | 6 yrs |
| Bill Bader | Board Member | 2025 | 1 yr |
| Brian Reese | Board Member (Thru 07/24) | 2022 | 4 yrs |
| Doug Lane | Board Member | 2025 | 1 yr |
| Kathryn Reinhardt | Board Member | 2020 | 6 yrs |
| Kelly Oeste | Board Member | 2025 | 1 yr |
| Kim Pendergast | Board Member | 2021 | 5 yrs |
| Larry Montante | Board Member (Thru 07/24) | 2022 | 4 yrs |
| Lindsey Hubley | Board Member (Thru 07/24) | 2024 | 2 yrs |
| Marcus Umlauff | Board Member | 2024 | 2 yrs |
| Melissa Scoles | Board Member | 2025 | 1 yr |
| Norris Marshall | Board Member | 2023 | 3 yrs |
| Rich Butler | Board Member | 2023 | 3 yrs |
| Steve Whipple | Board Member (Thru 07/24) | 2018 | 8 yrs |
| Ted Wentz | Board Member | 2021 | 5 yrs |
| TIM McCarthy | Treasurer | 2024 | 2 yrs |
Officers and senior leadership
25 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.| Name | Title as filed | On the filings |
|---|---|---|
| Alise Miner | VP Information Technology | since 2018 |
| Christopher J Kersting | President/CEO (Thru 1/31/2022) | since 2018 |
| Daniel Ingber | VP, Gov't & Legal Affairs | since 2020 |
| Daniel Ingber VP GOV'T | Legal Affairs (Thru 2/13/23) | 2023 |
| Darin D Mraz | Sr. Director It | since 2023 |
| George Afremow | VP and CFO (Thru 05/24) | since 2018 |
| IRA Gabriel | VP Marketing (Thru 9/1/21) | since 2019 |
| Jamie Meyer | President, Pri Brand | since 2022 |
| Jim Liaw | General Manager, Pri | since 2023 |
| John Johnson | Treasurer (Thru 07/17) | 2018 |
| John Waraniak | VP Vehicle Technology(Thru 12/10/20) | since 2018 |
| Karen Bailey-Chapman | VP, Gov't & Legal Affairs | since 2024 |
| Michael Good | President, Pri | 2025 |
| Mike Spagnola | VP Oem Relations | since 2018 |
| Nathan Ridnouer | Vice President, Councils and Membership | since 2019 |
| Nathan Ridnouer VP Councils | & Membership (Thru 9/9/2022) | 2023 |
| Peter Lehman | Treasurer | since 2018 |
| Peter Macgillivray | Vice President Communication & Events | since 2018 |
| RJ De Vera | Vice President, Marketing | since 2023 |
| Ryan Stutzman | CFO (As of 05/24) | since 2024 |
| Steve McDonald | Vice President Government | 2018 |
| Tom Gattuso | Vice President, Events | since 2020 |
| Warren Kosikov | Vice President, Sales | since 2022 |
| William Miller | Senior VP, Operations (Thru 07/23) | since 2018 |
| Zane Clark Vice President | Councils & Membership | 2024 |
Pay and hours
year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.| Name | Title as filed | Hours a week | Pay from the organisation | Related organisations | Other |
|---|---|---|---|---|---|
| Mike Spagnola | President and CEO | 40 | $587k | $31k | |
| Karen Bailey-Chapman | VP, Gov't & Legal Affairs | 40 | $444k | $24k | |
| George Afremow | Former CFO | 40 | $386k | $39k | |
| Rj de Vera | Vice President, Marketing | 40 | $342k | $23k | |
| Tom Gattuso | Vice President, Events | 40 | $339k | $27k | |
| Warren Kosikov | Vice President, Sales | 40 | $291k | $31k | |
| Michael Good | President, Pri | 40 | $261k | $14k | |
| Darin D Mraz | Sr. Director It | 40 | $239k | $24k | |
| William Miller | Former Senior VP, Operations | 0 | $218k | ||
| Ryan Stutzman | CFO | 40 | $183k | $10k | |
| Kyle Fickler | Chairman | 3 | $0 | ||
| Melanie White | Chair Elect | 3 | $0 | ||
| Tim McCarthy | Treasurer | 3 | $0 | ||
| James Lawrence | Immediate Past Chair & Secretary | 3 | $0 | ||
| Bill Bader | Board Member | 3 | $0 | ||
| Rich Butler | Board Member | 3 | $0 | ||
| Lindsey Hubley | Board Member (Thru 07/24) | 3 | $0 | ||
| Doug Lane | Board Member | 3 | $0 | ||
| Norris Marshall | Board Member | 3 | $0 | ||
| Larry Montante | Board Member (Thru 07/24) | 3 | $0 | ||
| Kelly Oeste | Board Member | 3 | $0 | ||
| Kim Pendergast | Board Member | 3 | $0 | ||
| Brian Reese | Board Member (Thru 07/24) | 3 | $0 | ||
| Kathryn Reinhardt | Board Member | 3 | $0 | ||
| Melissa Scoles | Board Member | 3 | $0 | ||
| Marcus Umlauff | Board Member | 3 | $0 | ||
| Ted Wentz | Board Member | 3 | $0 | ||
| Steve Whipple | Board Member (Thru 07/24) | 3 | $0 |
About
- Legal name
- Specialty Equipment Market Association
- EIN
- 952544340
- Address
- 1575 Valley Vista Dr, Diamond Bar, CA, 91765-3914
- State
- California
- Mission
- Sema's mission is to help our members' businesses succeed and prosper. Our members are the producers and marketers of specialty equipment products and services for the automotive aftermarket. We will do this by: a. Proactive leadership in our industry to help it expand domestically and worldwide. B. Delivering programs, activities and information in response to the ongoing and emerging needs... (as filed on the Form 990)
- IRS classification
- 501(c)06 (tax-exempt under section 501(c)(3) where shown)
- Size band
- 9 (IRS master file code)
- Formed
- 1963
- Principal officer
- Mike Spagnola (as named on the Form 990)
- IRS ruling date
- 1 July 1970
- Status
- Code 01 (unconditional exemption)
- Form 990 filings on record
- 8, latest 2025
Most connected
Related organisations (Schedule R)
RelatedSCHOLARSHIPSSema Memorial Scholarship FundRelatedTRADE ASSOCIATIONSpecialty Equipment Warranty Alliance
Longest observed on the filings
≥8years on the filingsJames Lawrence
≥8years on the filingsKyle Fickler
≥8years on the filingsSteve Whipple
≥6years on the filingsMelanie White
Latest return
year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.- Total assets
- $157m
- Total liabilities
- $34.9m
- Net assets or fund balances
- $122.1m
- Contributions and grants received
- $0
- Program service revenue
- $54.3m
- Grants and similar paid out
- $243k
- Employees
- 195
- Volunteers
- 16
Filed finances
1 yeariTotals as filed on the IRS Form 990 (revenue and expenses), by tax year.| Tax year | Total revenue | Total expenses | Surplus or deficit |
|---|---|---|---|
| 2023 | $51.6m | $49.1m | $2.5m |
As filed on the IRS Form 990. US dollars.
Grants paid
6 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.| Recipient | Purpose | Amount |
|---|---|---|
| Sema Memorial Scholarship Fund | To sema memorial scholarship fund | $110k |
| Sema Cal Pac | General support | $43k |
| Off-Road Business Association | Advocacy association formed to protect and preserve access to public lands for off-road recreation. | $40k |
| Automotive Aftermarket Charitable Foundation | Provides resources for individuals and their families who have worked in the aftermarket and have come on difficult times financially. | $33k |
| Real Deal Revolution | Advocate women leadership | $10k |
| Automotive Hall of Fame Inc | General support | $7k |