Company
Smart Choice Metering Limited
Official record Companies House · updated 4th October 2026 · Sources
Network
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Who leads it
Previous officers 4
- Mohammad Arif Ahmad 2025-2025 View profile
- John Daniel Mclaughlin 2021-2021 View profile
- Michelle Caron Davidson 2019-2023 View profile
- Andrew James Pilley 2019-2021 View profile
Directors and secretaries as filed at Companies House.
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About
- Incorporated
- 22/05/2019
Ownership
Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.
- Smart Choice Holding Limited
75-100% shares, 75-100% voting, appoints directors · notified 2025-04-20 - East Pines Holdings LTD ceased 2025-04-20
75-100% shares, 75-100% voting, appoints directors · notified 2023-12-01
Group
- Smart Choice Metering Limited
is controlled by Smart Choice Holding Limited
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2025-04-20 · source: Companies House PSC register - Smart Choice Holding Limited
is controlled by East Pines Energy Investments Limited
Evidence
active 75-100% shares, 75-100% voting · notified 2025-05-15 · source: Companies House PSC register - East Pines Energy Investments Limited
is controlled by East Pines Holdings LTD
Evidence
active 75-100% shares, 75-100% voting, appoints directors · notified 2024-12-10 · source: Companies House PSC register - East Pines Holdings LTD
is controlled by Melissa Jane Pilley
Evidence
active 25-50% shares, 25-50% voting · notified 2025-02-04 · source: Companies House PSC register
Ultimately controlled by Melissa Jane Pilley.
14 other companies in this group
- Smart Choice Renewables Limited
- Ridgeback Strategic Holdings LTD
- Smart Choice Advisory Limited
- East Pines Holdings LTD
- East Pines Energy Investments Limited
- Smart Choice Capital Projects Limited
- Smart Choice Holding Limited
- Commercial Power Limited
- 16469526
- Smart Choice Training Academy Limited
- SCR X9 1124 Limited
- Ruby Finance Limited
- 15660522
- 15807823
Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.
Board analysis
Board DNA
How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.
4 directors on the board
- Rowan James Davidson Director · appointed 2023
- Jamie Robert Pilley Director · appointed 2023
- Melissa Jane Pilley Director · appointed 2023
- Joseph Lorenzo Laborero Director · appointed 2025
First-time vs portfolio directors
First-time (1)
- Joseph Lorenzo Laborero Director · appointed 2025
Portfolio (3)
- Rowan James Davidson Director · appointed 2023
- Jamie Robert Pilley Director · appointed 2023
- Melissa Jane Pilley Director · appointed 2023
Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.
The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.
Sources
Official record from Companies House. Governance Register calculates the connections.
Record details
- Company number
- 12012624
- Status
- Active
- Type
- Private Limited Company
- Edition
- Register edition compiled 4th October 2026
- Labels
- Official record from Companies House · Calculated derived by Governance Register.
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