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Company

Smart Choice Holding Limited

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Official record Companies House · updated 4th October 2026 · Sources

Network

The large node is Smart Choice Holding Limited. Red nodes are organisations, white nodes are people. Sign in free to explore further.

Who leads it

Previous officers 2

  1. Mohammad Arif Ahmad 2025-2025 Director View profile
  2. Dr Peter Wilson 2025-2025 Director View profile

Directors and secretaries as filed at Companies House.

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About

Incorporated
14/10/2024

Ownership

Owned by (2) iOwned byIndividuals and companies registered as having significant control over this company, from the Companies House PSC (persons with significant control) register. People whose ownership could not be confirmed to one individual are not listed as confirmed owners.

  • East Pines Energy Investments Limited
    75-100% shares, 75-100% voting · notified 2025-05-15
  • East Pines Holdings LTD ceased 2025-05-15
    75-100% shares, 75-100% voting · notified 2024-10-28
  • Possible match - name could not be confirmed to one individualiPossible matchThis PSC filing could not be confirmed to one individual. Not shown as confirmed ownership.

Group

  1. Smart Choice Holding Limited is controlled by East Pines Energy Investments Limited
    Evidence
    active 75-100% shares, 75-100% voting · notified 2025-05-15 · source: Companies House PSC register
  2. East Pines Energy Investments Limited is controlled by East Pines Holdings LTD
    Evidence
    active 75-100% shares, 75-100% voting, appoints directors · notified 2024-12-10 · source: Companies House PSC register
  3. East Pines Holdings LTD is controlled by Melissa Jane Pilley
    Evidence
    active 25-50% shares, 25-50% voting · notified 2025-02-04 · source: Companies House PSC register

Ultimately controlled by Melissa Jane Pilley.

14 other companies in this group

Ownership paths are calculated from Companies House persons-with-significant-control filings. Each step shows the filed nature of control and dates; a step marked "ceased" is historical, not current.

Financials

Total assets
-£2,515
Cash
£385
Employees
0
Turnover
Not reported (small or micro-entity accounts)
Profit/loss
-£2,615

Filed as Full accounts.

Five-year trend

Period endingTurnoverNet assets
2025-09-30Not reportedNot reported
2025-09-30Not reportedNot reported

Figures from accounts filed at Companies House (iXBRL), period ending 2025-09-30. Where turnover is absent, small and micro-entity accounts are not required to report it, so it is not shown as zero.

Board analysis

Board DNA

How this board is put together, from the Companies House officer record and Charity Commission trustee records - deterministic, no AI.iBoard compositionCounted from the dated Companies House officer record: the current directors only, past directors excluded.

5 directors on the board

1.6y median 1.7y
average tenure
1.7y
longest tenure
0
directors past 6 years

First-time vs portfolio directors

Portfolio (5)

0
also govern a charity
1
left in the last 12 months

Where else this board sits iWhere else this board sitsThe charitable fields these directors govern in elsewhere, by Charity Commission classification. Excludes this company and any charity it is the legal face of.

Finance 19Utilities 12Business services 5Professional services 5Property 4Arts and leisure 3Construction 1

The sectors these directors govern in elsewhere. This company, and any charity it is the legal face of, are excluded - counting them would just tell you what you are already looking at.

Sources

Official record from Companies House. Governance Register calculates the connections.

Record details
Company number
16014874
Status
Active
Type
Private Limited Company
Edition
Register edition compiled 4th October 2026
Labels
Official record from Companies House · Calculated derived by Governance Register.

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