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Governance Register
US nonprofit · EIN 941422471 · Capitola, CAiSource and licenceOrganisation record IRS Exempt Organizations Business Master File (EIN 941422471) - NTEE activity code, address.Board and officers IRS Form 990 annual filings, Part VII (directors, trustees, officers, key employees), read year by year to observe time served.Latest return IRS Form 990 series e-file data - 990 for the year to 30 June 2025: assets, liabilities, staff, website, telephone, pay, grants paid (Schedule I).Renewal outlook Computed by Governance Register from the observed filing history and filed revenue. Not a statement that the organisation is recruiting.Deductibility IRS Publication 78 data (code PC), downloaded 18 October 2026.Licence US Federal Government public domain.How we handle data

United Way of Santa Cruz County's network

15 people14 organisationsi15 people and 14 organisations on this map.The large node is the subject of this page. Solid lines are what the register itself records (15). Violet dotted lines (15) are likely: the same full name sits on the current board of another organisation in the same register and region. Form 990 filings give names without a person identifier; SEC insider filings carry a CIK. It may be a different person.

The board

15 listediTime on the board is observed from the annual filings: the IRS files no appointment date, so the bar counts years from the first filing the person appears on - a lower bound, not a filed start date. Names are exactly as filed. The IRS publishes no person identifier, so this edition does not yet link a person across organisations in the tables. The network map shows same-name matches as likely links only, never as confirmed.Time served and departures are observed across annual filings. Observed time served is a lower bound - a member may have joined before the first year on record. The organisation reported 20 voting members of its governing body on its latest Form 990 Part VI; we list 15 in Part VII (Part VII does not always name every voting member).
NameRole as filedSinceOn the board
Beau WilderCompany secretary2018
8 yrs
Bindi GandhiTreasurer2020
6 yrs
Brian SpectorDirector2018
8 yrs
Chris MaffiaVP Campaign2018
8 yrs
Cynthia LariveDirector2023
3 yrs
Deander JamesDirector2023
3 yrs
Fernando GiraldoPresident2018
8 yrs
Hajime ArnoldDirector2023
3 yrs
Laurie EganDirector2018
8 yrs
Lejla BratovicDirector2022
4 yrs
Martine WatkinsDirector2022
4 yrs
Matthew WetsteinDirector2019
7 yrs
Morgan Lyng LukinaDirector2023
3 yrs
Oscar SanchezDirector2023
3 yrs
Patty WintersDirector2023
3 yrs
Under 5 years5 to 6 years6 years or moreShow all 15 →

Officers and senior leadership

4 listediNamed in Part VII as officers, key employees or highest-compensated staff - not board members, shown for completeness.
NameTitle as filedOn the filings
Keisha FrostPresident & CEOsince 2018
Mary LOU GoekeExecutive Dir.2018
Michelle DodgeFinance Directorsince 2018
Sarah EmmertDirectory of Community Organizationsince 2018

Pay and hours

year to 30 June 2025iFrom Part VII of the Form 990: compensation reported for each officer, director, trustee, key employee and highest-paid staff member, and the average hours a week they report. Most board members are unpaid; a blank means nothing was reported. Pay from related organisations is shown separately.
NameTitle as filedHours a weekPay from the organisationRelated organisationsOther
Keisha FrostPresident & CEO40$146k$23k
Michelle DodgeFinance Director40$123k$37k
Sarah EmmertCommunity Org Dir.40$97k$15k
Hajime ArnoldPresident4$0
Bindi GandhiTreasurer1$0
Beau WilderSecretary1$0
Patty WintersVP Campaign2$0
Cynthia LariveDirector1$0
Brian SpectorDirector1$0
Deanre JamesDirector1$0
Elaine JohnsonDirector1$0
Julia FeldManDirector1$0
Dr Faris SabbahDirector1$0
Martine WatkinsDirector1$0
Dr Travaris HarrisDirector1$0
Morgan Lyng LukinaDirector1$0
Oscar SanchezDirector1$0
Sharmara van der VoortDirector1$0
Regina LanghoutDirector1$0
Yvette BrooksPresident & CEO40$0

About

Legal name
United Way of Santa Cruz County
EIN
941422471
Address
4450 Capitola Rd Ste 106, Capitola, CA, 95010-3570
State
California
Mission
The mission of the united way of santa cruz county is to ignite our community to give, advocate and volunteer so that our youth succeed in school and in life, our residents are healthy and our families are financially independent.our most significant activity is the united for youth initiative, a community partnership that works to reduce youth poverty by creating environment changes giving... (as filed on the Form 990)
Activity (NTEE)
T70Z Philanthropy, voluntary services and grantmaking
IRS classification
501(c)03 (tax-exempt under section 501(c)(3) where shown)
Classified purpose
Philanthropy, Voluntarism & Grantmaking Foundations
Size band
6 (IRS master file code)
Formed
1974
Principal officer
Yvette Brooks (as named on the Form 990)
IRS ruling date
1 December 1954
Status
Code 01 (unconditional exemption)
Form 990 filings on record
6, latest 2023
IRS Publication 78
PC (contributions deductible)

Most connected

Longest observed on the filings

≥8years on the filingsBeau Wilder
≥8years on the filingsBrian Spector
≥8years on the filingsChris Maffia
≥8years on the filingsFernando Giraldo

Latest return

year to 30 June 2025iFigures from the newest Form 990 or 990-EZ in the IRS e-file releases of 2025 and 2026, for the year ending 30 June 2025. US dollars, as filed.
Total assets
$3.5m
Total liabilities
$579k
Net assets or fund balances
$3m
Contributions and grants received
$5.6m
Program service revenue
$0
Grants and similar paid out
$599k
Employees
38
Volunteers
400

Grants paid

3 listediFrom Schedule I of the Form 990: grants and assistance to organisations in the United States, largest first (up to 25). Schedule I is filed only by organisations that gave more than $5,000 to any one recipient.
RecipientPurposeAmount
Cradle to CareerUnited for youth program$33k
Community Action BoardUnited For Youth Program$30k
Santa Cruz Community VenturesPromotora/semillitas funding$21k